The three ads, Dew or Die, Mock Opera, and Showstopper, although incomplete show great potential to be effective. Because the market is quite young for this soft drink, the ads need to be personable and connected to our millenial times. With the great stress of social media, messages can be spread to millions in seconds. This can be both a good thing and a bad thing. If the message isn’t perfectly clear, a company can suffer greatly from its poor actions. However, if the message is precise and relatable, a company can thrive quickly with the opportunity to reach past their orginal target market. To start off, the Dew or Die ad begins with a political setting. With the presidential election around the corner, the soft drink company has a huge
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The famous formation of dancers showed in the beginning of the ad resemble classic film clips notable to older potential customers. By using this formation, Mountain Dew is subcontiously reaching out to an older crowd. Although the use of current athletes may spike the interest of their more common target market, the synchronized movements will spark a memory in the older crowd. By using famous athletes, Mountain Dew will be able to tie in multiple endorsers. By featuring these current athletes, the company raises their probability of reaching more consumers. These athletes are more than likely to share this ad on their social platforms which have millions of followers and active engagements by the second. Although celebrities are expensive to bring in for advertising purposes, in the long run, the price pays off for the outcome. It is important as a company to understand who their target market is, however they also need a plan of who they would like to bring in to their current target market. We believe Mountain Dew understands that their target market is on the younger spectrum of 18-25 year olds, however they do a fabulous job of mixing in cultural references from past years and fusing them with current events and or celebrities that their consistent consumers will relate to. The three ads chosen with a bit more development would surely resonate with the current target market as well as older potential
The famous formation of dancers showed in the beginning of the ad resemble classic film clips notable to older potential customers. By using this formation, Mountain Dew is subcontiously reaching out to an older crowd. Although the use of current athletes may spike the interest of their more common target market, the synchronized movements will spark a memory in the older crowd. By using famous athletes, Mountain Dew will be able to tie in multiple endorsers. By featuring these current athletes, the company raises their probability of reaching more consumers. These athletes are more than likely to share this ad on their social platforms which have millions of followers and active engagements by the second. Although celebrities are expensive to bring in for advertising purposes, in the long run, the price pays off for the outcome. It is important as a company to understand who their target market is, however they also need a plan of who they would like to bring in to their current target market. We believe Mountain Dew understands that their target market is on the younger spectrum of 18-25 year olds, however they do a fabulous job of mixing in cultural references from past years and fusing them with current events and or celebrities that their consistent consumers will relate to. The three ads chosen with a bit more development would surely resonate with the current target market as well as older potential