A Mans Body Wash
It is not unlikely that many of us have seen the Old Spice commercials starring the confident and fast-talking Isaiah Mustafa, also known as “The Old Spice Man”. These ads have become an entire series of some of the most popular commercials on television and the Internet. The first Old Spice ad I saw illustrates Isaiah Mustafa riding a white horse on a sandy beach holding a bottle of Old Spice body wash. For some reason or another I found this to be very interesting and funny, but I really wasn’t sure why I felt this way. Along with myself many other people felt the same way.
What is it about this ad that makes it so appealing? When a company produces an advertisement, its main objective is to connect with the audience and get the product the company is showcasing to sell. Although the ad never really describes the product, it does, however, appeal to persuade many people into switching to their product. By using this strategy, Old Spice becomes connected with its target audience. …show more content…
It is evident that the focal point of this ad is the male shirtless body. After considering the fact that the ad is for body wash it makes sense that the male figure is shirtless. In modern society this man represents what a “perfect male” would look like and has a dramatic affect on both male and female audience. The male figure’s physical presence shows masculinity, with features such as defined abs and muscles, broad shoulders, and a burly, bearded face. Such manly characteristics show “A Real Man” in the minds of both males and females. This ad appeals to what people modern society would consider as a desirable
It is not unlikely that many of us have seen the Old Spice commercials starring the confident and fast-talking Isaiah Mustafa, also known as “The Old Spice Man”. These ads have become an entire series of some of the most popular commercials on television and the Internet. The first Old Spice ad I saw illustrates Isaiah Mustafa riding a white horse on a sandy beach holding a bottle of Old Spice body wash. For some reason or another I found this to be very interesting and funny, but I really wasn’t sure why I felt this way. Along with myself many other people felt the same way.
What is it about this ad that makes it so appealing? When a company produces an advertisement, its main objective is to connect with the audience and get the product the company is showcasing to sell. Although the ad never really describes the product, it does, however, appeal to persuade many people into switching to their product. By using this strategy, Old Spice becomes connected with its target audience. …show more content…
It is evident that the focal point of this ad is the male shirtless body. After considering the fact that the ad is for body wash it makes sense that the male figure is shirtless. In modern society this man represents what a “perfect male” would look like and has a dramatic affect on both male and female audience. The male figure’s physical presence shows masculinity, with features such as defined abs and muscles, broad shoulders, and a burly, bearded face. Such manly characteristics show “A Real Man” in the minds of both males and females. This ad appeals to what people modern society would consider as a desirable