Diet Dr Peppery Ad Analysis

The Coca-Cola Company recently came out with an advertisement for Diet Dr. Pepper. This advertisement shows 5 cupcakes and then a can of Diet Dr. Pepper as the sixth cupcake, and above the row are the words "nothing diet about it." While looking at this advertisement a viewer can view it to mean two different things. One way is the can of Diet Dr. Pepper taste just like a cupcake, so the taste has nothing diet about it. The other and more obvious way, is that the can of Diet Dr. Pepper cannot be something that someone would want to intake on a diet because of its ingredients. The publisher of this image wants to viewer to break this image down and see the flaws of Diet Dr. Pepper.
At first glance, the image seems to have 6 cupcakes, but as the viewer continues to look closer they will see that the last cupcake wrapper does not hold a cupcake. The last cupcake was replaced by a can of Diet Dr. Pepper. Even though the can is a different shape than the other cupcakes, and after the initial look the view can see that the can is not a cupcake, it still shows many comparisons of the cupcake and the Diet Dr. Pepper. As a viewer, it seems as if the publisher wants the viewer to use their imagination and see the can of Diet Dr. Pepper as a …show more content…
The audience targeted is more than likely people who drink Diet Dr. Pepper because they are going to look at this image simply because it is about a product they consume. Also, this image might draw in people who drink Dr. Pepper since Diet Dr. Pepper is made by the same company and is the same thing just diet. Coca-Cola made this image into a billboard, therefore when people travel they will see the ad and want to know more about it. Billboards are seen by many people because they are on the road and they are also very attracting. Also, the people that could be drawn in by this image are people who enjoy sweets and enjoy the taste of something that is