Essay On Jib Fowles Advertising's Fifteen Basic Appeals

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Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas. The description of the “Share a Coke” Coca-Cola commercial is people sharing or giving coke to their fellow friends or new people according to the label on the coke can or bottle. The setting of the …show more content…
The use of the emotional appeals is to draw in the audience by persuading by the use of emotions. The way that the Coca-Cola commercial “Share a Coke” uses their appeals is showing people sharing coke, according to the name in the can or bottle, with their friends to the audience. This exemplifies the use of emotional appeals due to the “Share a Coke” Coca Cola commercial is making the audience feel happy or nostalgia from their childhood. The purpose of the Coca Cola commercial “Share a Coke” is to gain profit for the company, but the Coca Cola Company wants to leave a lasting positive impression to the audience by enjoying the summer and having a stronger relationship with people that the audience met or close

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