Starbucks Rhetorical Analysis Essay

903 Words 4 Pages
Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement. Many other companies have attempted to obtain the amount of success as their competitor, Starbucks, but no one can seem to beat the popular and well liked coffee shop. Starbucks has a unique …show more content…
In the advertisement, logos are shown by the use of encouragement with words. They use their logo to sell the product rather than the name of their company. Looking at the ad, the name Starbucks is not printed anywhere at first glance. Why would Starbucks do that? Wouldn’t you think they would want to have their name marking their product? In this case, no, they use their logo to sell their product. They know that 90% of Americans who drink coffee knows their logo. They are relying on the use of a picture to sell the product, the famous green and white Starbucks logo. Although simple and sleek, the advertisement is guaranteed to persuade the viewer by solely depending on the logo attached to the side of a white Starbucks cup and the marketing department knows that. While there are several other competitors, when people see a Starbucks café or advertisement, they can nearly guarantee that the company will be able to satisfy the consumer with one of their hundreds of customable coffee combinations. Another way they use logos is by having a picture sell their product. The company wants to connect you with an image of how it is going to taste. The feeling you want to feel when you have a cup of Starbucks coffee in your hands, and in this case, it is a better …show more content…
Secondly, the identification of its own brand. It has always been, and will always be, about the quality that Starbucks brings to the consumer. The company is passionate about ethically sourcing the finest coffee beans, roasting them with expertise, and improving the lives of people who grow them. Starbucks is committed to significantly reducing and diverting the waste that the stores generate, and recycling is just one way in which they accomplish this goal. In 2006, Starbucks launched the industry’s first hot beverage paper cup with a 10% post-consumer recycled fiber. The white paper cups that have a woman with a crown and star on her head is very original, remarkable, and memorable. The marketing department uses this image to represent loyalty and its logo. The image ties in with the go green image and becomes a symbol that the population is drawn to. This smart use of using these cups attracts consumers who are also working to reduce their own environmental impact along with helping others do so as well. This logo is well known when it comes to the coffee

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