The Starbucks Coffee Company just released an advertisement encouraging their die-hard fans to try their Cold Brew Coffee. Starbucks has reinvented coffee advertising by luring those that are not wowed by the sweet taste of caramel, pumpkin spice, and mocha sauce. They give the appearance of plain coffee, but with a name like Cold Brew is anything but plain. This ad will surely live up to the Starbucks name and reputation they have created. Their ad features the infamous green mermaid trademark, which contrasts the dark and light brown reflections on the ice cubes covering the entire page. The words on this ad take up about ½ of the page in white bold lettering. This Starbucks ad uses pathos to manipulate its audience. The purpose of this
