Budweiser does show a logos appeal, when the dog is waiting for the owner to arrive back home. It is very understood that loved ones do care if you are being safe and make it home after a night out. It is very logically if you are to be out drinking, that you don’t drive. The feeling the dog has on the audience, or the whimpering sounds when showing his emotions, generates the pathos appeal a win, and is the best option when constructing and producing their PSA.
In the PSA, Someone Waits for You at Home, DON’T DRINK & DRIVE, created by Budweiser, has an overpowering pathos appeal, leaving their ethos and logos less effectual in the AD on the issue of drinking and driving. Yes, they use an ethos appeal to advertise or sell their beer, making them credible in the issue. They also use the logos appeal with the understanding loved ones do care what happen to you, and there is always someone waiting for you to get back safely. The pathos appeal is used the strongest in the PSA, pushing their ethos and logos into the shadows, making the appeals