Budweiser Rhetorical Analysis Essay

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It’s just not worth it! Don’t drink and drive. Budweiser uses a puppy growing up to a dog and the bonding with his owner all through the growth of his life, they do everything together. They are best friends! The pathos appeal is overwhelming in this PSA when the owner leaves out to party, and the dog waits for him to get back. The dog’s sweet face is so sad. Next, Budweiser also has ethos in the situation considering they make and distribute alcohol but by making their pathos persuasion much stronger, it might take the look away from them being the provider. Lastly, there isn’t too much logos represented in the AD, other than the dog waiting at home for the owner and people caring about if you are going to make it back. Which reflects back …show more content…
Budweiser does show a logos appeal, when the dog is waiting for the owner to arrive back home. It is very understood that loved ones do care if you are being safe and make it home after a night out. It is very logically if you are to be out drinking, that you don’t drive. The feeling the dog has on the audience, or the whimpering sounds when showing his emotions, generates the pathos appeal a win, and is the best option when constructing and producing their PSA.
In the PSA, Someone Waits for You at Home, DON’T DRINK & DRIVE, created by Budweiser, has an overpowering pathos appeal, leaving their ethos and logos less effectual in the AD on the issue of drinking and driving. Yes, they use an ethos appeal to advertise or sell their beer, making them credible in the issue. They also use the logos appeal with the understanding loved ones do care what happen to you, and there is always someone waiting for you to get back safely. The pathos appeal is used the strongest in the PSA, pushing their ethos and logos into the shadows, making the appeals

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