On Sunday, September 19, 1999, at a little past 4:00 in the morning, Jacqui Saburido’s life changed forever. Jaqui and some friends were heading home from a birthday party in Austin, Texas when a drunk driver crossed the center line, hitting the car Jaqui was in, head-on. Two of Jaqui’s friends died at the scene. Jaqui, however, suffered third-degree burns over 60 percent of her body after the car caught fire (Faces Of Drunk Driving). This tragic story soon was known throughout the United States, due to the graphic advertisement created by the Texas Department of Transportation. This digital advertisement flooded social media with the heart-wrenching photo of Jaqui, before and after the accident, depicted with the words: “Not everyone who gets
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Just don’t do it. The sponsor not only wants to let the world know of Jaqui’s story, but they also are trying to scare the viewers. They remind us of the consequences that our reckless decisions can have. This advertisement was made to hopefully get across the message to those who have or do drink and drive, causing them to think twice about their actions. It’s message is clear-- let’s try to prevent accidents like Jaqui’s from …show more content…
She does not look happy, or excited to be featured on this advertisement. It forces you to stare and wonder what possibly could have happened. After reading the caption, however, her image conveys the strongest message to the audience: don’t drink and drive. As moving as her image is, this advertisement does contain reasonable argument. When seeing this advertisement at first, I was shocked and sad for Jaqui. Yet, when I read the words, “not everyone who get’s hit by a drunk driver dies,” I was upset. I realized that Jaqui was going through a lot of pain, but this message comes across as almost insulting. I felt insulted for those parents whose children have died due to drunk drivers. This message makes me assume that the sponsor wanted the viewer to think that it’d be better to die than to have to look like Jaqui. The Texas Department of Transportation did not intend for this ad to be hurtful or insulting, however in I think this caption was a little insensitive. To me, it causes the advertisement to lose it’s
Just don’t do it. The sponsor not only wants to let the world know of Jaqui’s story, but they also are trying to scare the viewers. They remind us of the consequences that our reckless decisions can have. This advertisement was made to hopefully get across the message to those who have or do drink and drive, causing them to think twice about their actions. It’s message is clear-- let’s try to prevent accidents like Jaqui’s from …show more content…
She does not look happy, or excited to be featured on this advertisement. It forces you to stare and wonder what possibly could have happened. After reading the caption, however, her image conveys the strongest message to the audience: don’t drink and drive. As moving as her image is, this advertisement does contain reasonable argument. When seeing this advertisement at first, I was shocked and sad for Jaqui. Yet, when I read the words, “not everyone who get’s hit by a drunk driver dies,” I was upset. I realized that Jaqui was going through a lot of pain, but this message comes across as almost insulting. I felt insulted for those parents whose children have died due to drunk drivers. This message makes me assume that the sponsor wanted the viewer to think that it’d be better to die than to have to look like Jaqui. The Texas Department of Transportation did not intend for this ad to be hurtful or insulting, however in I think this caption was a little insensitive. To me, it causes the advertisement to lose it’s