Rhetorical Analysis Old Spice Commercial

1009 Words 5 Pages
My rhetorical analysis is on the Budweiser Super Bowl Commercial 2015 the commercial focus on a man with a Budweiser hat, horse, and his puppy. Which Budweiser use the puppy as pathos city the puppy attack the audience that watching heart. The commercial also use the horse as another way to thug on people pathos string. Budweiser don’t use any other rhetorical appeals other than pathos. Budweiser also use the puppy and horse combination many times in their other commercials it’s already existing and only deepening this little moment. There are other instant that commercial use pathos is when the dog jumping into the horse blinkers it has the people who have half a soul you are worry about what is puppy going to do, where he’s going, or …show more content…
Old Spice use ethos with the help of Isaiah being their credibility. The Old Spice commercial narrator first appeals to ethos by establishing his image as the perfect man. to Old Spice use Isaiah Mustafa because he’s tall well built and handsome reinforcing the credibility of the body wash implying that anyone who uses it would be as attractive as he is. Isaiah also have diamonds coming out of his hands implying that he’s is rich in addition the scene with the tickets portrays the have money and the ability to get anything a woman could want is also strengthens his credit credibility as the perfect …show more content…
Old Spice also uses the male audience insecurities and their perceptions of the ideal man and also connects with the audience’s sense of humor in his dramatic delivery that make him charismatic and charming. The Old Spice argument is get Old Spice it’s make you smell better thereby making you an overall more exciting and attractive man increase your luck with the lady. The audience for the commercial are aim toward teenage to middle aged men. The tone of the man voice and the speed makes the product seem more urgent. The commercial has kairos in it suggesting you buy it now because it will make the girls go crazy for you. The Old Spice commercial representation is a handsome black man that appeals to every ethnicity whether you male or female. The exigence in the commercial is created by people’s lust for attractiveness men want women to find them attractive and the commercial make is seeming as though men who use Old Spice automatically become so that if you not using Old Spice you just an average man. The constraints are if you buy it will make you into a more attractive man and you will be able to get the lady. The metaphor for the commercial is Old Spice make a better man out of you compare to our body wash

Related Documents