Compare And Contrast Axe And Old Spice

A classic touch or a modern flair? This is a problematic judgement in which many people find themselves facing for some prefer a traditional, timeless approach while others are more inclined to a contemporary and prevalent style. Personal preference is the common rationale for this type of circumstance; however, in the eclectic world of advertisement and media, society is thrown into a facetious warfare of men’s grooming products. Infomercials on television are infamous for pitting comparable products against each other in a clash to witness which advertisement appealed so well to audiences that resulted in a rise in their products demand. Men and women use their personal taste to determine which product is better, though in TV world the real question is which commercial is more effective than the other. The Old Spice and Axe brands are direct competitors in men’s grooming products and though Old Spice has been around longer it is fair to say Axe, the modern edge, has the …show more content…
To them, it is the obvious direction to go in. Logically, what is better than Old Spice? Old Spice has been around for more than sixty years, their brand is credible, dependable, and has a sense of loyalty to their customers. Of course the company has changed it up a bit to fit in with the times, but the constant argument is that with their history, they know what they are doing and ultimately know what their customers want. They also appeal to women in their commercials, not bikini clad women trying to further entice males, but women who buy for the men in their lives. Another string of Old Spice commercials features mothers outraged that Old Spice is making men of their sons resulting in universal parental sadness which appeals to younger men wanting to be taken seriously like an independent man. Their unofficial successor uses the same basic