Dr West Toothpaste Analysis

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Dr. West’s Toothpaste Advertisement In 1929, Dr. West’s sensational toothpaste was advertised to America for the first time. Dr. West’s Toothpaste is a dental hygiene product that is made to be a fast acting polisher for the teeth. This sensational product is made to restore the natural smoothness to your smile and brighten the enamel of your teeth. Made by the Western Company (Western CO.), the oral hygiene product was produced in the United States in areas such as, New York, and Illinois, Chicago. This advertisement explores emotion and persuasion through the rhetorical devices of ethos, pathos, and logos. It hits the eyes and the hearts of men and women in America during the 1930’s. It is especially directed towards women in their mid-twenties …show more content…
West’s Toothpaste is the best purchase to make in order to make life more efficient. In this advertisement, Dr. West’s Toothpaste is portrayed as more beneficial than any other brand of toothpaste; the “action is quick and complete.” The strong diction used in this statement is meant to persuade the audience to purchase this brand of toothpaste so that they don’t have to be inconvenienced by other toothpastes that do not work as well or as quickly as Dr. West’s Toothpaste. The value of this product is also seen when the author of the advertisement makes a connection to the modern-day audience and shows understanding when West says, “we recognize that modern habits are buried” and we “perfected our toothpaste to work fast.” This shows that the author understands the lifestyle of people living in the modern times of the 1930’s and that he knows that they need fast acting toothpaste for the pristine results of clean, white, and smooth teeth. The connection and bond that is presented between the creator of the advertisement and the audience shows the trustworthiness of the author and the genuine concern that Dr. West has for the audience’s health and well-being of their …show more content…
Wests Toothpaste advertisement was very successful in promoting its product. People who go to the Smithsonian Institute will find great admiration, awe, and wonderment after looking at this advertisement; which really is a piece of art. Creators of advertisements today use similar tactics and strategies that were used in the 1930’s to grab the audience’s attention and get their product seen in the fastest, most recognizable way as possible. Toothpaste is still used today worldwide and has the same purpose that it did back then. It is still meant to whiten, clean, and polish

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