To begin with, it is essential to keep in mind the cultural literacy used in advertisements, movies, and images. For instance, take a closer look at Isaiah Mustafa, the character who is in all Old Spice commercials. He is very popular and known as a masculine man because of well build and robust figure. It is important to note the cultural literacy used in Old Spice advertisements because it will give the individual a better insight of the content being displayed. The “Question” advertisement by Old Spice includes cultural literacy such as arrangement, tone, point of view, color, contrast, and shade.
To start off, the arrangement is considered to be how segments equate together and the significance of them (Blair, Almjeld, Murphy, p.132). …show more content…
For example, in ‘Old Spice - Question’ have numerous gender stereotypes and messages being displayed. In this Old Spice advertisement, it begins with a shirtless, well build and masculine man holding body wash at a beach. Mustafa, the character promoting the product, has a very deep voice and starts of the commercial by saying “Hello Ladies, does your man look like me?” This instantly grabs many women’s attention by the sound of his voice and how it is being displayed. This is especially detrimental to young boys because they grow up to believe that those are the things a woman values in a man, and that is the type of man they should be. Continuing after “Hey ladies” Mustafa says “no”. This targets woman because he is emphasizing that your man does not look like me an I am more masculine than him. As a result, young men feel obligated to workout and instead of the reason to be healthy, they would use supplements to attain the muscular quintessential. Also, he also says “do you want a man who can bake a gourmet cake in a house he builds with his own hands, of course you do.” By this line, Mustafa is emphasizing that every women desires a man who is a well build type of man that can do more hands on work for themselves, besides having one that is non masculine. Lastly, at he very ends he dives into a box, onto a motorcycle. The
To start off, the arrangement is considered to be how segments equate together and the significance of them (Blair, Almjeld, Murphy, p.132). …show more content…
For example, in ‘Old Spice - Question’ have numerous gender stereotypes and messages being displayed. In this Old Spice advertisement, it begins with a shirtless, well build and masculine man holding body wash at a beach. Mustafa, the character promoting the product, has a very deep voice and starts of the commercial by saying “Hello Ladies, does your man look like me?” This instantly grabs many women’s attention by the sound of his voice and how it is being displayed. This is especially detrimental to young boys because they grow up to believe that those are the things a woman values in a man, and that is the type of man they should be. Continuing after “Hey ladies” Mustafa says “no”. This targets woman because he is emphasizing that your man does not look like me an I am more masculine than him. As a result, young men feel obligated to workout and instead of the reason to be healthy, they would use supplements to attain the muscular quintessential. Also, he also says “do you want a man who can bake a gourmet cake in a house he builds with his own hands, of course you do.” By this line, Mustafa is emphasizing that every women desires a man who is a well build type of man that can do more hands on work for themselves, besides having one that is non masculine. Lastly, at he very ends he dives into a box, onto a motorcycle. The