The first Old Spice commercial, which was aired in 2010 Superbowl, stars the former NFL player and actor Isaiah Mustafa. The use of him as the focus of the commercial signifies what can be known as a “perfect male”. Mustafa is physically attractive and embodies what traditional masculinity is known for. This can entitle his well-defined muscles, broad shoulders, and his bearded face. It is emphasized throughout the advertisement with him shirtless. Mustafa’s physique and characteristics builds ethos as a “Real Man” to both genders. To add on, his eye contact is constant with the camera, not breaking away from it. During the 30-second advertisement, his speech contains persistent authoritative acts, for example, leading women as to where to
