In the Carl’s Jr. commercial, “BBQ’s Best Pair”, they advertise to men by showing women in a sexual nature and having an overall sexual theme. This is an effective and common way to advertise to men, but not the best way to reach men. There are other companies that use other strategies to target men as their main audience. There are many different ways to advertise to me, and some are more effective at targeting more men than others. Along with appealing to men, the Carl’s Jr advertisement also has a negative impact on women. Some of the other way strategies still target men without repulsing women. The best way to reach the most men is by blending the most possible strategies together and making an advertisement that attracts men using different
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Old Spice does this in their “your man could smell like this commercial.” This commercial appears to be directed toward, so that they will buy this product for their man. While it still does make women want to get this product so their man will be that masculine. This commercial also gets men to wonder what that smell is and if they need to smell like that to attract women. The Bushmaster rifle company also does this well in their “Consider your man card reissued” advertisement. They tie not having their product with having your “man card” revoked for not being manly enough. This will make man want to buy their product just so they can say that they are manly enough. Miller Light is another example in their “Man up” campaign. They use this advertisement to say that only confident manly men can drink their beer. They have a man walk up to a bar and ask for a light beer. When the bartender asks if he “wants more taste or less taste”, he responds with “it doesn’t matter”. The bartender comments on his scarf being feminine and gives him the non-Miller light beer. She is implying he is not man enough to drink the Miller Light. The Carl’s Jr. advertisement does not use this form of advertising and fails to attract men using this
Old Spice does this in their “your man could smell like this commercial.” This commercial appears to be directed toward, so that they will buy this product for their man. While it still does make women want to get this product so their man will be that masculine. This commercial also gets men to wonder what that smell is and if they need to smell like that to attract women. The Bushmaster rifle company also does this well in their “Consider your man card reissued” advertisement. They tie not having their product with having your “man card” revoked for not being manly enough. This will make man want to buy their product just so they can say that they are manly enough. Miller Light is another example in their “Man up” campaign. They use this advertisement to say that only confident manly men can drink their beer. They have a man walk up to a bar and ask for a light beer. When the bartender asks if he “wants more taste or less taste”, he responds with “it doesn’t matter”. The bartender comments on his scarf being feminine and gives him the non-Miller light beer. She is implying he is not man enough to drink the Miller Light. The Carl’s Jr. advertisement does not use this form of advertising and fails to attract men using this