Old Spice does this in their “your man could smell like this commercial.” This commercial appears to be directed toward, so that they will buy this product for their man. While it still does make women want to get this product so their man will be that masculine. This commercial also gets men to wonder what that smell is and if they need to smell like that to attract women. The Bushmaster rifle company also does this well in their “Consider your man card reissued” advertisement. They tie not having their product with having your “man card” revoked for not being manly enough. This will make man want to buy their product just so they can say that they are manly enough. Miller Light is another example in their “Man up” campaign. They use this advertisement to say that only confident manly men can drink their beer. They have a man walk up to a bar and ask for a light beer. When the bartender asks if he “wants more taste or less taste”, he responds with “it doesn’t matter”. The bartender comments on his scarf being feminine and gives him the non-Miller light beer. She is implying he is not man enough to drink the Miller Light. The Carl’s Jr. advertisement does not use this form of advertising and fails to attract men using this
Old Spice does this in their “your man could smell like this commercial.” This commercial appears to be directed toward, so that they will buy this product for their man. While it still does make women want to get this product so their man will be that masculine. This commercial also gets men to wonder what that smell is and if they need to smell like that to attract women. The Bushmaster rifle company also does this well in their “Consider your man card reissued” advertisement. They tie not having their product with having your “man card” revoked for not being manly enough. This will make man want to buy their product just so they can say that they are manly enough. Miller Light is another example in their “Man up” campaign. They use this advertisement to say that only confident manly men can drink their beer. They have a man walk up to a bar and ask for a light beer. When the bartender asks if he “wants more taste or less taste”, he responds with “it doesn’t matter”. The bartender comments on his scarf being feminine and gives him the non-Miller light beer. She is implying he is not man enough to drink the Miller Light. The Carl’s Jr. advertisement does not use this form of advertising and fails to attract men using this