When a company makes an advertisement, they use whatever means necessary to prove that their product is the best in the market. Companies will easily go after people’s insecurities and desires to be better or wanted. Many companies, like Old Spice, depend on these insecurities to sell the product that they are making. In Old Spice’s commercial, “The Man Your Man Could Smell Like”, the director focuses on the insecurities and desires that men have. Specifically, the director uses visual and auditory imagery to portray an ideal picture of what a man will be after using their product.
During the 2010 Superbowl, Old Spice aired its first ever commercial, sparking the beginning of a long line of “macho man” commercials to get viewers to buy their product. This first commercial used Isaiah Mustafa, an actor and former NFL player, to represent the “perfect male” in modern society. The company uses his physical attractiveness and showcases the idea of true masculinity: broad shoulders, defined abs, muscles, and a beard. Mustafa easily builds ethos, establishing that he is the embodiment of the “perfect man”. In the beginning, he targets men through women. “Look at your man, now back to me, back to your man, now back to me.” His strong voice and seductive physique build a type of credibility that he is what a “man” should look like. In …show more content…
Mustafa’s sexy, deep tone in his voice and his well-toned body appeals to women, both sexually and emotionally because a woman wants a man who is strong and handsome. The appeals to men in the commercial are very straight forward because a man wants a woman to think of him as strong, handsome, and rich. So, the commercial really digs into those emotions and gets the audience to associate Old Spice with luxury and power. Using the oyster having two tickets to turning into diamonds just because you used Old Spice was a very good way to compare
During the 2010 Superbowl, Old Spice aired its first ever commercial, sparking the beginning of a long line of “macho man” commercials to get viewers to buy their product. This first commercial used Isaiah Mustafa, an actor and former NFL player, to represent the “perfect male” in modern society. The company uses his physical attractiveness and showcases the idea of true masculinity: broad shoulders, defined abs, muscles, and a beard. Mustafa easily builds ethos, establishing that he is the embodiment of the “perfect man”. In the beginning, he targets men through women. “Look at your man, now back to me, back to your man, now back to me.” His strong voice and seductive physique build a type of credibility that he is what a “man” should look like. In …show more content…
Mustafa’s sexy, deep tone in his voice and his well-toned body appeals to women, both sexually and emotionally because a woman wants a man who is strong and handsome. The appeals to men in the commercial are very straight forward because a man wants a woman to think of him as strong, handsome, and rich. So, the commercial really digs into those emotions and gets the audience to associate Old Spice with luxury and power. Using the oyster having two tickets to turning into diamonds just because you used Old Spice was a very good way to compare