Old Spice

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  • Essay On Old Spice

    “Hello, ladies, look at your man, now back to me, now back at your man, now back to me” is a phrase that we all know and love from the Old Spice commercial featuring Isaiah Mustafa that took has entertained the world for the past six years. That advertisement made females think of the way they wanted their man to smell, and made the men watching want to be just like him. A more recent commercial would have to be the one involving the mother and son connection with Old Spice. The mothers are crying and the boys are off living their lives being prosperous. This ad thus connects to both sides of the public, those mothers who, if not already gone through this, will inevitably have to give up their little boy to go off to do their own thing, and then the idea that as a teenager or almost adult your mother dreading every next step along the way of you growing up. Both commercials had a huge impact on me, in two ways. One was the idea that I found them to be extremely comical, and the other being that I connected with them. Deodorant or overall fragrances may not seem like something that is overly important to the target audience, but the commercials make them seem crucial. When I got my first Old Spice product, I thought nothing of it. I assumed it was just another stick of deodorant I would wear, and one that wouldn’t have an impact on me at all. Today, I…

    Words: 1376 - Pages: 6
  • Old Spice Adverts

    The picture ad is vexing; there is no reason to have a scantily clad woman in the kitchen sexually cooking when trying to sell antiperspirant. Similarly, an eye-pleasing man on a horse or boat has no correlation to Old Spice soap. This commercial is fast paced and is full of random effects to keep the viewer engaged in it. Men of all ages watching this commercial want to impress their lady so they are tricked into buying Old Spice so they can smell like a “manly” man for their lady. This…

    Words: 1248 - Pages: 5
  • Old Spice Case Study

    1) What product does this ad attempt to market, and where is the ad from? Describe or attach – This print ad is marketing a company called Old Spice to sell the Old Spice body wash and body spray. This print ad was found on a website called Advertolog which archives print ads and commercials of different companies. 2.To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad appeal? How can you tell? Was this a good strategy for this product/audience? This ad…

    Words: 980 - Pages: 4
  • Rhetorical Analysis Of Old Spice Ad

    In 2010, Old Spice launched a series of humorous commercials featuring Isaiah Mustafa as “The Man Your Man Could Smell Like.” They are incredibly successful commercials, albeit strange. Portrayed in them are grandiose and lavish lifestyles featuring costly belongings ranging from gondolas to horses to yachts. The commercials were an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and offline. In its commercial, Old Spice…

    Words: 1000 - Pages: 4
  • Similarities Between Old Spice And Axe

    relationship. They are a form of attraction and aim to draw the consumer towards purchasing the aforementioned product or service. As simple as this concept may seem, the tactics and tricks used are intricately chosen. Many businesses try to trigger the customer’s dreams, desire and fears in an effort of accomplishing their task, although some do it more effectively than others. Old Spice and Axe blatantly show that they are aiming for people of the male gender; they both also show a romantic…

    Words: 1352 - Pages: 6
  • Hot Spinach Research Paper

    On the other hand, the Classic version manufactured and sold through Procter & Gamble is more powdery and soapy. However, both the versions stick to just one formula and that is the quality of different ingredients used for making the colognes. It is the quality of the different ingredients that actually serve as the main spot of difference between the two versions. Both the versions are different and Shulton has an edge over competition because of its formula that feels like the vintage…

    Words: 2061 - Pages: 9
  • Old Spice Advertising

    Old Spice Advertisement: “The Man Your Man Could Smell Like” Old Spice, a major company for hygienic products produces this commercial for a body wash. During this advertisement the company uses many methods to get this product noticed. When a commercial is presented to the public a designer will use audio and visual aids to get their product to sell. The advertisement for old spice body wash is targeted toward men but this television advertisement makes use of a well-known actor to appeal to…

    Words: 1408 - Pages: 6
  • Old Spice Analysis

    Old Spice is responsible for reinforcing hegemonic masculine ideals with their advertisements. Through television advertising, the company has used catch phrases such as “smell like a man, man” and “the man your man could smell like.” Isaiah Amir Mustafa is well known for being the main character in a series of Old Spice commercials. Mustafa is an attractive, tall, muscular man who embodies the hegemonic masculinity that is idealized in contemporary western culture. He is dressed in a classy…

    Words: 949 - Pages: 4
  • Old Spice Women

    in Becoming a Man In the past sixty years, society has undergone a significant change in how its people view women and their role in everyday life. Women evolved from residing solely in the home completing such tasks as housework, child care, and making sure life runs smoothly, to becoming CEO’s of large corporations and fighting in the front lines of war. In this particular commercial ad for the Old Spice antiperspirant spray, the denotative meaning behind the ad can be found by simply…

    Words: 1202 - Pages: 5
  • Analysis Of Old Spice

    product from the commercial was so memorable that it either made you buy or consider buying the product? If you experienced this you are probably the companies target audience and the commercial was well done. Old Spice is a popular American company that creates male grooming products such as shampoo, deodorant, after shave and shower gel that have been widely used by men in North America. Old Spice’s “I Am the Man Your Man Could Smell Like” campaign became a viral success it accumulated…

    Words: 1556 - Pages: 7
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