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    Old Spice Research Paper

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    “Ladies, do you want your man's body odor to smell irresistible?” If so, Ladies you need to buy your man some Old Spice body wash. So he can smell like a man’s man by using Old Spice. According to Adweek.com, “Old Spice is the number one selling brand body wash and antiperspirant deodorant increasing at 100-percent in sales”. In 2010 former NFL player, Isaiah Mustafa was the star of the “Smell like a Man, Man” campaign. He was an attractive, dominant man that used humor and sex to raise Old Spice commercials by $3.5 million. Also, he made 186 personal videos reviewing the old spice products, which raised old spice fans at 2,700%, according to Twitter. However, when observing the Old Spice commercial, “Smell like a Man”, it appeals to men and women ages 25-40, by suggesting it will make men smell more masculine instead of a feminine fragrance.…

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    Deodorant Gender Roles

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    position. As I was in Walmart the other day, I noticed the various differences in men and women’s objects, clothes, toiletries and etcetera. Specifically, for women I noticed deodorants that were designed to appeal to their eyes. It’s pink or purple with frilly fonts. As for men in this same department, the deodorants look dark and have no frilly fonts. They scream, “I’m a man!”, with the dark colors and bolded letters that are somewhat appealing to men. Another thing I want to point out is the…

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    Deodorant Research Paper

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    and sweating issues and discover themselves not able to make use of common deodorant as their underarm skin reacts poorly to it. You will find special shaving lotions for soothing skin after shaving. What about some strategy to your armpits? Fortunately, well known brands required proper care of that. We supply you with a list of the very most well-known products to consider proper care of men’s sensitive underarm skin. The best idea deodorant for sensitive male skin? It can be you in…

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    Reebok deodorants provide a blend of floral and sporty fragrance which lasts long. It gives off a cooling sensation instantly when applied. They are easily available in the Indian market that too at marked down prices. Users of this product claim that it does not stain clothes in case of direct application on them. It is also suitable for applying on sensitive skin. 6. Nivea Nivea is a notable skin care company that offers innovative and high quality beauty and skin care products. The company…

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    messages and meanings as possible in a single image. Advertisement companies will target specific audiences using key elements in their ads such as; distinct colors, images, text style, product placement, and they will also play to the emotions and stereotypes common in today’s society. The above ads for Dove deodorant are a clear example of an advertisement exploiting gender stereotypes to appeal to both women and men. It is quite evident that the first advertisement for Dove deodorant is…

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    Deodorannt Essay

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    Antiperspirant/deodorants are used to reduce underarm wetness and control body odor. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form.…

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    The Axe Effect advertisement, created by the Axe corporation, takes place in a dark and light contrasted locker room. The lockers are navy blue color. One of the lockers are open at the bottom. There is a man with a towel around his waist in front of the lockers. His body is half skinny and half obese. He seems to be spraying Axe deodorant on his body.The skinny man is very handsome and it can be inquired just from the context of the picture that the obese man is not as appealing as the skinny…

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    Dry Idea Case Analysis

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    categories of the product were: • Deodorants – consisting of 25% sales and provided for only anti-odour protection • Antiperspirants– consisting of75% sales and provided effective deodorancy and protected against perspiration wetness There were four major forms by 1983, they are: 1. Aerosols 2. Roll-ons 3. Sticks 4. Solids Features of Dry Idea: • Launchedin 1970 it was an antiperspirant with scented and unscented fragrances • Improved dryness protection • Improved roll on aesthetics in a…

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    purple, red, white, and black that says “I heart Bahamas”. Inside of my purse is black all over, but I have a wallet, comb, brush, pencil, pen, charger, headphones, a mirror, lotion, carmex, keys, gum, deodorant and hand sanitizer. All of these things I need in my purse every day so I don’t have to ask anybody else for anything that I don’t have with me on that particular day. Ever since I was in middle school I use to like pink then I end changing it to purple as time went on. Since everybody…

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    Old Spice Essay

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    decisions its marketing team had to make. The case first goes over the success that Old Spice had with its Swagger deodorant campaign and how it created a halo effect that increased the sales of not just its Swagger product but also its other products. However with this success, the Old Spice marketing team was not sure if the Swagger campaign would keep being effective and whether they needed to come up with a new approach through rebranding a weak product or through promotion of a new product…

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