Brand management

Brand management is arguably the most essential aspect of marketing. It traditionally aims at building relationships or connections with potential consumers in order to create a positive brand image and attract and retain customers. All companies have different brand management strategies and attempt at attracting and retaining customers through various means. The institutionalization of the internet and social media has drastically altered the landscape of brand management and advertising in general. One may say that branding and advertising became omnipresent due to the institutionalization of internet and social media. As these media are used on a daily basis by a vast majority of the third world population, brand management now mainly takes place in the online sphere.…

The hotel has strongly prepared and accepted the value of branding. This division planning or policy is based on the concept that brand name is part of development of giving distinction to what is necessary in materiality. On this subject brands values is bases on possible clients’ appreciation of the brand, there approach of its condition and all clients’ peace of mind. The original brand name for each hotel view stands on their own, without including mother Company’s name. (O’Neill and…

Brand Management Concept note questions 1. Brand awareness It is the measure of a customers recognition of a brand and how customer perceives the company’s products or services. Brand awareness is an intangible assets and contribute to the business of the company because of the awareness about the product and the company. 2. Aided and unaided recall Unaided brand awareness definition: Measure the brand recall among customers without being prompted. Aided brand recall: Measure the brand…

business management field looking to broaden my experience in marketing and sales domain. My grasp on key business concepts is firm. Since business industry is a broad-ranging term, it entails in itself myriad of domains for facilitating best practices. I have attended university-organized employability week sessions for ascertaining my area of interest with respect to maximizing potential use of my skill. It takes meticulous planning and extensive research to workout a feasible career plan with…

Brand equity can be a strategic tool to survive in the highly competitive global world. Willingness to invest in socially responsible activities is not a cost or constraint for the company, but a source of competitive advantage (Yoo, 2015). Effective use of corporate social responsibility and brand management can distinguish a bank from its competitors and create a distinct and favorable place in the mind of the customer. Despite the possible benefits of CSR, very few studies conducted on CSR…

WHAT IS CUSTOMER LOYALTY? Customer loyalty comes from both a tendency in behaviour and attitude to favour one brand or product over others in the marketplace. This might be due to satisfaction with the performance or convenience of the product or service or simply due to familiarity or comfort with the brand name over time. Customer loyalty gives a brand competitive edge in the market and induces customers to shop more consistently and spend greater amounts while having a positive shopping…

rest. The key factors that set our business apart from our competitor, and different marketing tools we need to utilize in order to connect our brand with consumers. Pet Paws Photography is a small budget-Friendly located in down-town Anderson SC, we have been in business for a few years and continue to…

to have a positive effect on every person I encounter and teach others how to rid themselves of their once negative reputation. I know if I am accepted to The Bauer College of Business at The University of Houston for the Master of Science in Marketing program I will be fully equipped with the proper knowledge and skill set to obtain a career in the never ending field of rebranding. I have decided to apply to the MS Marketing program at University of Houston because of the quality education…

Nike’s headquarters is located in Beaverton, Oregon and was originally known as Blue Ribbon Sports. In 1971 the iconic “swoosh” was introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass…

household and personal care products industry. Due to the realization that their company was smaller than the competitors, Church & Dwight acquired several brands. Currently, Church…