Page 1 of 4 - About 38 Essays
  • Barbie Vs Bratz

    The case that I chose to represent misappropriation of trade secret was Mattel, INC v. MGA Entertainment, INC also known as Barbie v. Bratz. This particular case struck my interests because Barbie© was a very influential toy in my childhood in result I promoted the use of entertainment by Barbie© to my daughter. This case was very enlightening due to the history of these two companies and how each of them posed a threat to one another. Also, threatening the complete future existence of Bratz©. To sum it up, a former employee of Mattel created an innovative line of dolls on his own with no association to Mattel to promote its own existence. Mattel tried to say that they owned the idea the former employee created because he was still employed…

    Words: 293 - Pages: 2
  • Case Study Barbie Bungee Cra

    The Barbie Bungee CRA was an assignment given by Bungee-R-Us. It had asked me to find a way to make a bungee cord for Barbie to enjoy from the library balcony without making her head hit the floor and without making the bungee cord too short that Barbie won’t enjoy it. It technically asked me to find a way for Barbie to jump off the library balcony and to go as low as possible without making her head hit the ground. They had also asked me to write an explanation that describes how I can predict…

    Words: 423 - Pages: 2
  • Meg Whitman

    1. I think this is the new challenges and a big try to Meg Whitman. When she has joined in the company of eBay, she is the successful on the traditional company world in her life, operation a segment of a major toys maker. Before she joined the company of eBay, she is the one who make toys to all of the kids to make the kids in a happy mood. She saw a tiny internet company which is under the conventional. Meg Whitman makes eBay begin with a tiny internet company that similar with the garage…

    Words: 1075 - Pages: 5
  • Barbie Store In Shanghai Case Study

    On March 7, 2009, two days before the celebration of the fiftieth anniversary of the Barbie doll, Mattel Launches Barbie Store in Shanghai. This is a six-storey building and 36 000m2 entirely devoted to the world of Barbie doll. Mattel seeks girls, but also adults, with 1,600 products on sale, including clothes and a 10,000 dollar wedding dress, a spa, a hair and nail salon, a restaurant, a cocktail bar ( to sip a Barbietini a Malibu Barbie or Bikinitini) with karaoke and DJ because, according…

    Words: 1031 - Pages: 5
  • Personal Narrative Essay: Barbie: My Favorite Doll

    Barbie is My Favorite Doll When I was a little girl, I thought nothing in the world could delight me more than a Barbie doll. She has often stayed with me in spirit and acted like a model for me to follow, when I have grown in my childhood. Indeed, Barbie doll is like a life-like figure, who stimulated my imagination, encouraged me to move on when I felt sad, enlightened me when I was in the dark. Interesting, Barbie doll was also my faithful friend, always lending its ear to listening to my…

    Words: 841 - Pages: 4
  • Mattel Business Model

    MATTEL, INC., incorporated was born on March 6, 1968, designs, manufactures, and markets a variety of toy products around the world, which are sold to its customers and directly to consumers. The company operates through three segments: North America, which consists of the United States and Canada, International, and American Girl. The North America and International segments sells products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands…

    Words: 1515 - Pages: 6
  • Colleen Moore: The First Step In Hollywood

    Colleen Moore was an American film actress in silent film era. Moore became one of the most fashionable stars of the era and popularize with her's bobbed haircut.Moore was the eldest child and she owned dollhouses as a child, but her father suggested that she should pursue her passion for miniatures and dollhouses by creating the "doll house" of her dreams. She started taking her first step in Hollywood when she was 15 years old,her uncle arranged a screen test with American film director like…

    Words: 323 - Pages: 2
  • Steppin Out Doll

    The Mattel Barbie Collector Edition Steppin Out ‘Great Fashions of the 20th Century’ doll is the epitome of the 1930s fashion. The 1930s style is possessed in this collector doll. This doll was released as the third edition in the series of ‘Great Fashions of the 20th Century.’ It became available in stores on January 1st, 1999. The fashions of the Barbie dolls in this collection highlight the biggest style influences of the 30s. This edition of the Barbie Is made specifically with collectors in…

    Words: 507 - Pages: 3
  • Personal Narrative: Worse Than Bratz

    Worse than Bratz There’s always that one sibling in the family that the other siblings avoid. I believe every family has that one sibling who is a snitch. The brat you can never trust because they can 't keep a secret, even if their life depended on it. That person in my family is me. Whenever my siblings would try to keep a secret from my parents, they would all leave me in the living room with my little brother to distract me, so I don 't find anything suspicious. This has happened more…

    Words: 1152 - Pages: 5
  • Barbie History

    cosmetics spring collection “Barbie loves MAC”. The Louis Marx and company sued Mattel in March 1961 claiming Barbie was “a direct take-off and copy” of Bild Lilli. The company also claimed Mattel “falsely and misleadingly represented itself as having originated the design”. In 1964 Mattel bought the copyright and patent rights for the Bild Lilli doll at $21600. In June 2001, MGA entertainment launched the series of Bratz dolls that gave Barbie her first serious competition. In 2005 surveys…

    Words: 1503 - Pages: 7
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