Barbie Vs Bratz

Decent Essays
The case that I chose to represent misappropriation of trade secret was Mattel, INC v. MGA
Entertainment, INC also known as Barbie v. Bratz. This particular case struck my interests because Barbie© was a very influential toy in my childhood in result I promoted the use of entertainment by Barbie© to my daughter. This case was very enlightening due to the history of these two companies and how each of them posed a threat to one another. Also, threatening the complete future existence of Bratz©.
To sum it up, a former employee of Mattel created an innovative line of dolls on his own with no association to Mattel to promote its own existence. Mattel tried to say that they owned the idea the former employee created because he was still employed

Related Documents

  • Improved Essays

    For my Essay #3, The Juror’s Reflection, I have chosen to discuss the case of Moon Microsystems, Inc. v. John Zucchini. I have chosen this case as I found John Zucchini sounded very innocent during my first read through of the trial description, but on each successive read through I found he sounded more and more guilty. I believe that Zucchini would have had a hard time justifying any benefits of his chosen domain name outside of the gained popularity through Moon’s customer’s confusion. In this case, the burden of proof is on the plaintiff, Moon Microsystems, Inc.…

    • 779 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Games and Hobbies in the 1906s “We don’t stop playing because we grow old;we grow old because we stop playing”. The games that children played in the 1960s influenced the games children play to day. First, toys in the 1960s were a moor part of children's lives. Children in the 1960s had favorite toys. Toys made in the 1960s are still around for people to by(Phipps).…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Appellant brought suit in the Southern District of New York, asserting claims of trademark infringement, trademark dilution and unfair competition. The appellee moved to dismiss the action for lack of personal jurisdiction. The appellant asserted that New York had personal jurisdiction over the appellee based his main argument that stated because King's website was accessible in New York, King could have foreseen that it would be viewed in New York, and should have restricted its access to users located in Missouri only. The District Court dismissed the appellant’s complaint against King based lack of personal…

    • 407 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Spin Master Case

    • 489 Words
    • 2 Pages

    Spin Master is known as one of the top toymakers in Canada . Like all successful companies Spin Master faced many challenges and had to make many strategic decisions when starting up. They were determined to assure their permanent spot in the global market, competing with Hasbro and Mattel. With the start up of their new company, Harary, Rabie, and Varadi's first key decision made once they came out with their first product, The Earth Buddy, was that they teamed up with Roots Canada Ltd. As stated in the article, Rabie decided it would be the ideal company to team up with based on their "urban-adventurer image" and allowed them to test the product in the market.…

    • 489 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Duff Goldman

    • 437 Words
    • 2 Pages

    With the proof of the valid copyright, Goldman should win this case. However, considering the questionable originality and tangibility of cake, the court may decide…

    • 437 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Background of Client Downturn “We were a proud company with a constant stock market growth, the master of our destiny. Suddenly, we were raided.” By Herminia Ibarra and Nicole Sackley, “Charlotte Beers at Ogilvy & Mather Worldwide”, 2011 HBS The mass client exodus from O&M began as early as 1989 when WPP Group Plc, a leading marketing services company, acquired Ogilvy & Mather and merged with previously acquired J. Walter Thompson.…

    • 1074 Words
    • 5 Pages
    Great Essays
  • Great Essays

    By: Lauren A., Jessica P., and Tori L. The following research paper involves what our group has learned about the competition, profit, risk, and evolution of two companies. The companies we researched are Sysco and U.S Foods. Both companies are in the food industry and they are each other’s biggest competitors. We have worked over the past week to gather as much information as possible involving these two companies.…

    • 2264 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    PESTLE Analysis Political factors The political condition of Denmark is very good because of the multi-party system. The government uses policies which helps the overall business of the country and makes it easy for the investors to invest. So the government makes it very easy for big companies like Lego to survive in turbulent economic times.…

    • 828 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Barbie’s Failure in China and Lessons Learned Introduction Businesses tend to secure themselves financially and overlook certain characteristics, prior to expanding into international markets. For the purpose of this critical analysis case study, international markets will be assumed to be foreign countries other than the United States and the various individuals of consumers that inhibit them. Culture is a broad and fairly vague concept. We should define culture as the values, beliefs and practices that a group of individuals hold, it can be seen that culture is a major opponent businesses need to be conscious of when expanding into foreign markets.…

    • 1547 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Corporate Social Responsibility: As a leader in the toy industry, Mattel failed to fulfill its corporate social responsibility and meet the legitimate concerns of society. In the business world, corporations should be responsible for all of stakeholders, including the shareholders, customers, and the society. Thus, the best social responsibility is to create shared value for society and the business (Hitt, Black, and Porter 51).…

    • 818 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Toys R Us Failure

    • 1472 Words
    • 6 Pages

    Toys “R” Us is considered to be a brick and mortar (BAM) type of retailer and like most BAM retailers, it faced the challenges of ecommerce. (EAI Journal, October 2000) In the early 90’s, Toys “R” Us had a lack luster website. The website layout was confusing with few products listed and very little information about them. There were disclaimers that products on the website may vary from those in the store and supply was limited.…

    • 1472 Words
    • 6 Pages
    Great Essays
  • Great Essays

    In her essay, “Toy Theory: Black Barbie and The Deep Play of Difference” (1996), Ann Ducille takes apart the complicated facets of barbie in terms of existence and in terms of race- as a black woman herself, she speaks of the troubling nature of having and not having diverse dolls. Barbie has been sexualized since it’s origin- modeled after “Bild Lilli”, a german doll sold to men almost as a sex toy (261). This bizarre transformation from a form of male pleasure to a little girl’s play was not achieved smoothly. Barbie is often sold with sexual lingerie portrayed as “secrets”, despite the peculiar sexual repression of her completely nonexistent genitals. Without race even in the mix, no wonder girl’s so often rip apart, hurt, and destroy their barbie’s- the doll was never truly made for them, it was made to teach them about the female reduction and sexualization they will face within their lives.…

    • 1400 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Lego Pest Analysis

    • 1100 Words
    • 5 Pages

    Introduction Lego is a toy-making company founded in Billund, Denmark (LEGO 2014). In this essay, Lego’s value and core competencies will be identified based on the PEST analysis, Porter’s Five Forces and the Value Chain Analysis. PEST Analysis Political Government policies affecting a reduction in the corporate tax level, or an increase in import taxes in developing economies, will have an impact on the Lego Group due to the wide distribution of products to more than 130 countries (LEGO 2014). Furthermore, safety-related legislations for toys in different countries require Lego to comply and adhere to these strict requirements. Economic Shifts in the macroeconomic conditions can critically affect Lego’s sales, as an increase in disposable…

    • 1100 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Introduction Frozen from Disney, with a worldwide box office more than $1.2 billion, it is not only proclaimed to be the first ‘princess’ movie to enter the list of top 10 grossing animated films, as well as the first animated film in these years. The characters and music are culturally omnipresent worldwide (Maryam & Yalda, 2015). After the movie was released, Disney continued to promote it with smart marketing strategies by seizing every opportunity. Catchy soundtracks and a well-conceived storyline, high demand for merchandise and accelerating popularity with DVD and digital downloads are some of the reasons people are still talking about Frozen (Beth, 2014). In this paper, I would like to explore the three main features of this film in…

    • 1143 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The Backsourcing Process

    • 1824 Words
    • 7 Pages

    Introduction The purpose of this article is to analyze and compare the backsourcing decisions of two private and separate entities. This document will look into the decision making process, as well as, address how each organization managed the entire backsourcing procedure. This paper will also focus on the critical factors which would determine success or failure in this procedure. Additionally, this article will examine the similarities and differences between the two organizations.…

    • 1824 Words
    • 7 Pages
    Great Essays