Mattel

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  • Mattel Business Model

    MATTEL, INC., incorporated was born on March 6, 1968, designs, manufactures, and markets a variety of toy products around the world, which are sold to its customers and directly to consumers. The company operates through three segments: North America, which consists of the United States and Canada, International, and American Girl. The North America and International segments sells products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories. On March 9 1959, the first Barbie doll goes on display at the American Toy Fair in New York City. Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features. The woman…

    Words: 1515 - Pages: 6
  • Mattel Vs. Multicultural Barbie

    Barbie, a name that people all around the world know, is just a doll, but throughout the past 50 years she has become the icon of physical appearance and a luxurious lifestyle for young girls and women. In the 1950’s, Mattel, the company that worked with Ruth Handler to produce the doll, soon became the first to sell a doll with a woman’s body as a children’s toy. Beginning with Malibu Barbie, also known as the “dumb blond” stereotypical Barbie, and progressing to multicultural versions of…

    Words: 1241 - Pages: 5
  • Mattel Crisis Case Study

    Engagement Mattel in under a crisis because of costumer's reliability on the poor quality of some of its products due to Chinese supplier's low accountability and internal quality problems at Mattel. China was previously under quality problems because of high levels of lead and also sharp edges in toys produced to RC2 Corporation and Kool Toys, but Mattel ignored it and kept the partnership in producing its toys. In 2000, Mattel was under a crisis, and A. Eckert from Kraft Foods was hired to…

    Words: 977 - Pages: 4
  • Comparing Curvy Barbie To A Real Woman's Body

    Mattel’s new line misinterprets a real-life woman’s body. Firstly, when you think of a Barbie you probably think, tall, skinny, nice make-up, and blonde hair, and that is exactly what original Barbie is. However, Mattel has come out with three new Barbie’s, curvy, petite, and tall, to join original Barbie. There is lots of controversy about whether or not curvy Barbie is realistic to a real woman’s body. To compare curvy Barbie to a real life body of a woman you can use the "play scale" a ratio…

    Words: 304 - Pages: 2
  • Essay On Toy Safety

    Yes Mattel had acted in a socially responsible and ethical manner with regards to the safety of its toys. Whereas he terminated several dozen suppliers for noncompliance and made numerous changes in its own plant. He also did a recall on the toys that were found panted with lead, which is stated to be a harmful neuro toxin and dangerous to children who ingested or swallow bits of the paint. Mattel could have implemented a strict safety checkpoint from the beginning. As such he could be able to…

    Words: 729 - Pages: 3
  • Mattel Mission Statement

    Hot Wheels®. We build tracks together, race cars together and collect cars together. Therefore, when I saw the mission statement for Mattel I decided to focus on the maker of Hot Wheels® for this assignment. In this essay I will analyze the mission statement of Mattel and describe how that mission statement is reflected in the Mattel website. I plan to show how Mattel is not just about making toys for children. Mattel’s is an interesting an organization each of its branded…

    Words: 551 - Pages: 3
  • Plastic Makes Perfect Research Paper

    way for new faces moving in on the classic Barbie that has been known for decades. In the last few months, Mattel released a new line of Barbie dolls with four different body shapes: petite, tall, curvy, and the original. Evelyn Mazzocco, senior vice-president and global general manager of Barbie said in a press release, “We are excited to literally be changing the face of the brand” (qted in Valenti) and Mattel constantly says their decision to release the new dolls was to show little girls…

    Words: 1293 - Pages: 6
  • Cabbage Patch Toy Case Study

    In 1996, Mattel created a new Cabbage Patch doll named Snacktime Kids. The dolls were cutting edge with movable mouth parts, and they were popular due to their predecessors, Cabbage Patch Kid dolls. Unfortunately, the doll’s moving parts would trap children’s fingers, and they had no off switch. The dolls were removed from the shelves of stores, and consumers were given a refund. The U.S Consumer Safety Commission supported how Mattel handled the situation (Ferrell, page 596). According to…

    Words: 918 - Pages: 4
  • Bluebird Toys: Movie Analysis

    It is 1983 and Chris Wiggs is tired of his daughter Joanna carrying around these massive barbie dolls. He decided to no longer put up with it and create a smaller version of a doll instead. polly pockets they were named, mostly because of the fact that they were so small they could fit into your pocket. When he first designed these toys he had no idea they would be majorly popular for over 10 years, have many variations and eventually end in discontinuation. Bluebird Toys were the first to…

    Words: 1113 - Pages: 5
  • Barbie Gender Representation

    looking-unlike-me experiences, through toys and games. In this particular article, Ann Ducille critiques the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of personal and financial independence, and professional success. She has been a World Cup soccer champion, an astronaut, a doctor, and even a head of state. Yet, she is an utterly distorted physical representation of a woman. In "Black…

    Words: 490 - Pages: 2
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