Mattel

On the production and marketing of differences, similarities, role models, and both looking-like-me and looking-unlike-me experiences, through toys and games. In this particular article, Ann Ducille critiques the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of personal and financial independence, and professional success. She has been a World Cup soccer champion, an astronaut, a doctor, and even…

Apple site:Wikihow Hot Wheels has been a brand of 1:64, 1:43, 1:18 and 1:50 scale die cast cars introduced by American toymaker Mattel since 1968. Many car companies have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended for children and young adults, they have become popular with adult collectors, they have there own limited edition models that are now made available. Through the…

Modern times call for modern ideology. Everyday there seems to be a growing rate at which gender is categorized in a strict fashion. Author and professor of USC and Notre Dame, Mary Celeste Kearney has a vast amount of research to help break those lines. She wrote Pink Technology: Mediamaking Gear for Girls, an article in which she entails the way society see the way girls should be utilizing things that are geared towards “boys.” Her current role as associate professor of film, television, and…

over 10 years, have many variations and eventually end in discontinuation. Bluebird Toys were the first to license the toy and shortly after in 1989 the toys hit the stores. Not long after the toys hit stores, Mattel wanted to take over an license and distribute polly pockets. In 1990 Mattel and Bluebird Toys had a distribution meeting arranged. At this meeting…

from my childhood, but Barbie has been getting some negative press in the past few years. Lately, feminists have critiqued Barbie for her unrealistic body shape and even call her “hyper-sexualized.” According to a recent CNN article, “In October, Mattel reported that worldwide Barbie sales fell 4% in the third quarter of 2015. And the company's stock price was down nearly 43% from its 2013 peak.” In order to improve the loss of revenue and their image, Barbie is releasing a new line that will…

or #4 Ponytail Blonde Barbie Solid body and all joints are tight, hair is original set slip knot ponytail. Nail polish is good, no toenail polish. No green ear or neck splits. Barbie is marked #5 on the left cheek and Barbie Pats Pend MCMIVIII By Mattel Inc on the right cheek. Marked Japan on her right foot. The Barbie does have very small pin holes on both her left and right breasts. Red lips light brown eyebrows, blue eyes and light blue eye shadow. Clothing Complete 1960/1961 #939 set,…

“hourglass” figure. The marketing directors at Mattel, the company that owns Barbie, make use of all three classic rhetorical appeals in a short video entitled “Imagine the Possibilities” in order to convince the audience of their viewpoint. The video advertisement serves as the core of the campaign, specifically targeting parents of prospective Barbie owners, as well as the general public.…

Barbie dolls first made their appearance in 1959. From there, they were accompanied by the slogan, “We girls can do anything!”. Some would classify Barbie as a feminist icon because of her message. The fact that the doll is available with a variety of professions is another reason why people would look up to her. While that is a nice thought to have, the products themselves prove this to be questionable. Because Barbie perpetuates unrealistic beauty standards for children, I oppose the idea that…

Plastic Makes Perfect (Or Does It?) Barbara Millicent Roberts. At 57 years old, she is an iconic figure, a household name, and incredibly popular. She has obtained 130 careers, continues to earn more, and lives by many mottos like Be Who You Wanna Be and We girls can do anything. This impressive woman is just as impactful as she is stunning. She embodies the classic idea of beauty: tall, blue eyes, blonde hair, thin, long legs. This woman is more commonly known as Barbie. She was created by Ruth…

comes from a long line of different ages, genders, careers, and hair and skin tones. When talked about Barbie, many picture long legs, long blonde hair, blue eyes, unrealistic waist, and a whole lot of spunk, but not much variation. For over 50 years Mattel never really saw the need for change in barbie's shape. In the past Ruth Handler has said that her creation was inspired by a German doll names Bild Lilli, which was based on a comic strip. The Bild Lilli doll was much like Barbie, as she was…