Mattel

Throughout the years Barbie has taken on more than 150 careers such as a CEO, Zookeeper, Racetrack Driver; you name it Barbie’s done it. “As an astronaut, she went to the moon 4 years before Neil Armstrong” according to the article Barbie Media by Mattel. Barbie has even run for president and won. When researching about Barbie I found many distasteful statistics. The article “Dying to be like Barbie” hit me hard because, although it makes a lot of great points, a Barbie doll shouldn’t…

designed for girls to easily dress and undress.”. If Barbie was designed for “easily” dressing then why does she have such large breasts for a seventeen year old girl? Again, Mattel have lied about body images to women all over the world. Girls aged three to eleven own on average ten Barbie dolls. This statistic shows who Mattels most popular customers are, so why is Barbie designed with such sexy woman figures? In fact you cannot even call it a figure, it is brainwashing the definition of…

racetracks which are sold separately to the toy cars. Hot wheels are owned by Mattel Inc, who is a worldwide leader in designing, manufacturing and marketing toys for children. The CEO of Mattel is Christopher Sinclair. Mattel sells various toys such as Matchbox and Barbie. They designed the Hot wheel’s cars for children to collect them, but within the past 15 years adults have become interested in collecting them and Mattel has designed them limited-edition cars for collecting. 2. What are…

toy manufacturers are following all the safety laws, regulations, and rules. Retailers should also work on being trustworthy for consumers. Mattel Corporation worked so hard to solve the problems it was facing. The company did its best to regain customers’ trust. Acting in a socially responsible way toward the recalls the company suffered from helped Mattel fix the company’s public image and reputation. Gaining the society’s trust is what corporations are focusing on recently. Whole Foods…

Handler and Mattel Inc. is that they created Barbie. Ruth Handler married the Mattel Inc. founder, Elliot Handler, together the Handlers worked on turning a garage furniture shop into an ongoing successful company. They had two children, Barbara and Kenneth Handler and in the 1970’s Ruth was diagnosed with Breast Cancer. She later died in 2002 from complications from colon surgery. Ruth Handler has changed the way companies have been functioning and adding her own contributions to Mattel Inc.…

On March 7, 2009, two days before the celebration of the fiftieth anniversary of the Barbie doll, Mattel Launches Barbie Store in Shanghai. This is a six-storey building and 36 000m2 entirely devoted to the world of Barbie doll. Mattel seeks girls, but also adults, with 1,600 products on sale, including clothes and a 10,000 dollar wedding dress, a spa, a hair and nail salon, a restaurant, a cocktail bar ( to sip a Barbietini a Malibu Barbie or Bikinitini) with karaoke and DJ because, according…

Social forces have played a major role in the strategy that companies, such as Amazon and Mattel, have had to adopt to remain competitive or gain a competitive edge in their industry. According to Parnell (2014), social forces influence an industry’s behavior and potentially its performance. Social forces can embody anything that has the potential to cause change. Both companies have implemented many changes over the past decade in an attempt to accommodate the social forces that they are up…

The Mattel Barbie Collector Edition Steppin Out ‘Great Fashions of the 20th Century’ doll is the epitome of the 1930s fashion. The 1930s style is possessed in this collector doll. This doll was released as the third edition in the series of ‘Great Fashions of the 20th Century.’ It became available in stores on January 1st, 1999. The fashions of the Barbie dolls in this collection highlight the biggest style influences of the 30s. This edition of the Barbie Is made specifically with collectors in…

trade secret was Mattel, INC v. MGA Entertainment, INC also known as Barbie v. Bratz. This particular case struck my interests because Barbie© was a very influential toy in my childhood in result I promoted the use of entertainment by Barbie© to my daughter. This case was very enlightening due to the history of these two companies and how each of them posed a threat to one another. Also, threatening the complete future existence of Bratz©. To sum it up, a former employee of Mattel created an…

Barbie by watching her daughter and friends play with paper dolls that mimicked adults. She thought to herself that there were no teenage and adult dolls on the market, she then took her idea to husband Elliot Handler who was one of the co-founders of Mattel Toys. He was skeptical at the idea because there were lots of baby and toddler dolls on the market but there were no adult dolls. Even though everyone was skeptical about the idea she continued to pursue her vision for three years until…