Mattel

I do believe that Mattel acted in a socially responsible and ethical manner. They issued recalls on the unsafe toys, apologized for the problems that arose with their toys and they acted quickly and aggressively to implement a stronger safety check system on their products. One thing they should have done differently was issuing the recalls sooner than they did though. I think the vendors that used the lead paint, Mattel and the government regulators that are supposed to be checking for safety…

For over 50 years, Barbie has not only existed as a simple child’s plaything, but as a cultural phenomenon; an iconic piece of painted plastic impressed with untold amounts of potential. If you speak to any girl today in her twenties, she will be sure to regale you fondly with tales of the doll from childhood memories. It is easy to interpret how Barbie is marketed, at a foundational level, to promote a societally constructed definition of all things ‘ideally’ feminine, however, what is…

great deal of ethnic diversity in their aisle; Barbie essentially had Barbie Dolls of two colors, the two colors being white and black. I only saw two dolls that could be considered not white or black, which is shocking considering all the steps the Mattel company has taken to create a more ethnically diverse Barbie. One box included six…

This past March, Barbie turned the mighty age of fifty six(Walker 1). To this day, she still holds the position of being a girl’s ideal perfect body image, and the age immune doll. “In 1998 Barbie’s waist expanded and bust was made smaller to reflect a more ‘real’ body type”(Golgowski). She has been around for quite some time now; as society’s idea of a woman 's perfect body changes, Barbie’s body is constantly changing as well. In America, young girls between the ages of five to nine, have been…

As a child and now as an adult I have always enjoyed toys, so this report will be reporting on children’s gender and toys. While shopping for my family and friends children for birthdays and Christmas I will play with the toys to check them out to see if they would enjoy the item chosen. It takes me back in time as a child and the memories that I had, so it can be extremely difficult being and adult shopping for kids. I contacted and spoke to Kathy at Hasbro Toy Company who completed my…

inaccurate. I personally know many women who are able to do plenty without a man. Sometimes, women are even better at completing tasks without a man than with one. But, it seems that many big companies are supporting this stereotype. For example, Mattel created a Barbie to be part their “I Can Be…” family that was a computer engineer. You would think that they would portray Barbie as an expert coder and programmer that can to everything herself. Well, they did the exact opposite and made…

Diversity in dolls is very important because it can show little kids more options in different things like culture. Dolls such as “Barbie” are usually only found in one appearance but MATTEL says they are going to change that. First of all, diversity in dolls will be be very important to children in many different ways. Diversity in dolls can help kids want to learn more about different cultures such as the Hispanic culture. It can also help them be more open to other people that have different…

Alex Kimmell Mrs. Andrea Glenn Composition II, First Period 29 January, 2016 Barbie Doll An Annotated Bibliography Anschutz, Doeschka, and Rutger Engels. "The Effects Of Playing With Thin Dolls On Body Image And Food Intake In Young Girls."Sex Roles 63.9/10 (2010): 621-630. Academic Search Complete. Web. 26 Jan. 2016. This was a study conducted to observe the effect that playing with Barbie dolls had on girls ages six to ten. The study was conducted on several young Dutch girls. These girls were…

The same year, Merrill Hassenfeld, the son of Henry Hassenfeld takes the full control of the family business. In 1964 Hassenfeld Brothers had the idea to create a new type of toy. After Mattel starts producing ‘’Barbie’’, they wanted to create it own concept: a doll for boys. So it produces its still classic ‘’G.I. Joe’’, an articulated action figure, which was design like the U.S. Marine Corps. This figure was so successful that in the…

The Reasons Why I Can’t Wear Shorts to School - The Sexualization of the Female Body In Society In March of 1959, the company Mattel introduced the Barbie doll to the public. Their initial goal was to create a doll for every little girl out there to play with and identify with. The girls who grew up playing with a Barbie,myself included, eventually admired and sieved to be like Barbie, for all the wrong reasons. It wasn’t the numerous professions or house she had, it…