Ruth Handler

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  • Ruth Handler In Brave New World

    Barbie still looks great for being 57. The one thing most people know about Ruth Handler and Mattel Inc. is that they created Barbie. Ruth Handler married the Mattel Inc. founder, Elliot Handler, together the Handlers worked on turning a garage furniture shop into an ongoing successful company. They had two children, Barbara and Kenneth Handler and in the 1970’s Ruth was diagnosed with Breast Cancer. She later died in 2002 from complications from colon surgery. Ruth Handler has changed the way companies have been functioning and adding her own contributions to Mattel Inc. such as Barbie, to make it the largest toy company in the world as of 2014. Mattel Inc. began as a furniture shop in a garage ran by Elliot Handler. Mattel Inc. stated "Handler started out designing light fixtures but soon began making furniture to sell out of his garage." Elliot wanted to soon change that into something bigger that was "competitive in the fast-changing postwar world (Mattel, Inc.)." Elliot was the one who built while Ruth Handler organized the way of selling. "Mattel first entered the picture frame business using scrap plastic and wood. With the leftover wood slats and plastic Elliot designed dollhouse furniture…

    Words: 909 - Pages: 4
  • Negative Effect Of Barbie Doll

    reality, he expresses the comfort he feels playing with the dolls even when knowing the negative views others might have. These cases are all evidence of the negative effect Barbie dolls have had on children and adults throughout time. The ideas and images presented to us exert a powerful influence over our lives and greatly influence how we think about gender. Today, two Barbie’s are being sold every 30 seconds worldwide and instead of comforting children to fit into the societal norm, society…

    Words: 1064 - Pages: 4
  • The Barbie Anomaly: The Ancient Greek Myth Of Narcissus

    The Barbie Anomaly The success of Barbie as a meme in owed to her creator Ruth Handler. She was married to the co-owner of renowned toy company Mattel, and avid in the business and brought many ideas of success to her husband’s desk. Her greatest idea began when she saw her daughter Barbara playing with a paper doll. She decided that a three-dimensional plastic doll with an adult body would much more enjoyable for kids. Her idea was put on hold, though, because her husband and his partner…

    Words: 1363 - Pages: 5
  • The Importance Of Barbie

    to be the definition of beauty; craving to be blonde, tall, and skinny as well. Instead of striving to mold themselves, children should be shown that there are several different forms of beauty. For the sake of young girls and their developing confidence, Barbies should either be discontinued or made readily available in multiple shapes, sizes, and ethnicities. Barbie was the first of its kind; prior to Barbie, most dolls were representations of infants. As a matter of fact, this uniqueness…

    Words: 1884 - Pages: 8
  • Meg Whitman

    1. I think this is the new challenges and a big try to Meg Whitman. When she has joined in the company of eBay, she is the successful on the traditional company world in her life, operation a segment of a major toys maker. Before she joined the company of eBay, she is the one who make toys to all of the kids to make the kids in a happy mood. She saw a tiny internet company which is under the conventional. Meg Whitman makes eBay begin with a tiny internet company that similar with the garage…

    Words: 1075 - Pages: 5
  • Mattel Business Model

    incorporated was born on March 6, 1968, designs, manufactures, and markets a variety of toy products around the world, which are sold to its customers and directly to consumers. The company operates through three segments: North America, which consists of the United States and Canada, International, and American Girl. The North America and International segments sells products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories. On March 9…

    Words: 1515 - Pages: 6
  • Argument Analysis: To Barbie Or Not To Barbie

    To Barbie or Not to Barbie Why does Barbie spark such an interest in younger girls if she has caused so much controversy over the years? There are many arguments that Barbie has a fully negative effect on little girl’s minds, but what about all the positive ones? Throughout the years Barbie has taken on more than 150 careers such as a CEO, Zookeeper, Racetrack Driver; you name it Barbie’s done it. “As an astronaut, she went to the moon 4 years before Neil Armstrong” according to the article…

    Words: 1140 - Pages: 5
  • How Does Barbie Affect Society

    The Conversation, a UK newspaper company, reports that over 40 % of women have been recorded to be dissatisfied with the way their bodies look. Also Girls as young as five report weight concerns and express a desire to be thinner. Body image has consistently appeared in the top three issues of concern in the Mission Australia Survey of Young Women from 2006 to 2013. The doll Barbie has been an iconic figure in many younger girls lives since her daybue on March 9th,1959 at the annul toy fair in…

    Words: 679 - Pages: 3
  • Barbie Doll Gender Stereotypes

    Most of the girl toys in stores have certain characteristics. These roles portray femininity, beauty, and certain gender roles. One of the most popular toy companies for girls all over the world is Barbie. She has offered young girls dolls, dollhouses, and the accessories that goes with them since 1959. Barbie has been very influential to young girls, affecting how they dress and even act. Unfortunately, the controversy that surrounds Barbie has begun to grasp attention through social media and…

    Words: 445 - Pages: 2
  • Barbie Gender Representation

    Manufactures of consumer goods play into racialized and gendered preferences for their products, while also generating consumer desires. On the production and marketing of differences, similarities, role models, and both looking-like-me and looking-unlike-me experiences, through toys and games. In this particular article, Ann Ducille critiques the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of…

    Words: 490 - Pages: 2
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