Pet Paws Branding Strategy
Martha L. Johnson
Professor: Eva Ananiewicz
Strayer University
Abstract
This paper will give you an overview about Pet Paws Photography branding strategy our target market, and mission statement. Pet Paws vision and how we plan to utilize our marketing and branding strategy to increase sales and rise above our competitors. How we plan to market our product and stand out above the rest. The key factors that set our business apart from our competitor, and different marketing tools we need to utilize in order to connect our brand with consumers.
Pet Paws Photography is a small budget-Friendly located in down-town Anderson SC, we have been in business for a few years and continue to …show more content…
For example, Pet Paw position statement is; “Why try the rest when Pet Paws is simply the best, we can not be duplicated” the article states, a well-conceived positioning statement has four components. First, it must define the target audience- the attitudinal and demographic description of the core group to whom you want to appeal. Second, it must delineate the frame of reference—the category in which the brand competes. Third, it must point out the benefit, and fourth, it must give the potential consumer a reason to believe the brand will deliver on its promise …show more content…
As your can see from the perceptual map Pet Paws Photography offers high quality images, online orders, multiple package selection, and continues to provide excellent customer service that help build personal relationships with our customers and keep them coming back.
Consumer Behavior
In order to keep our customers coming back and gain their loyalty we must continue to stay aware of the new trends in technology and find ways to make our product and brand stand out. We must continue to target market our consumers and find ways to meet their demands and wants by making them think our product is a must have. If consumers view certain items as a necessity they will mostly likely purchase those items or services despite price. This is why we have targeted pet owners, grooming business, and adoption agencies because we can play on these particular consumers and tap into their emotions and create a need or a want to capture their pet’s special moments and have these memories forever. Our target market can connect with our brand, logo,
Martha L. Johnson
Professor: Eva Ananiewicz
Strayer University
Abstract
This paper will give you an overview about Pet Paws Photography branding strategy our target market, and mission statement. Pet Paws vision and how we plan to utilize our marketing and branding strategy to increase sales and rise above our competitors. How we plan to market our product and stand out above the rest. The key factors that set our business apart from our competitor, and different marketing tools we need to utilize in order to connect our brand with consumers.
Pet Paws Photography is a small budget-Friendly located in down-town Anderson SC, we have been in business for a few years and continue to …show more content…
For example, Pet Paw position statement is; “Why try the rest when Pet Paws is simply the best, we can not be duplicated” the article states, a well-conceived positioning statement has four components. First, it must define the target audience- the attitudinal and demographic description of the core group to whom you want to appeal. Second, it must delineate the frame of reference—the category in which the brand competes. Third, it must point out the benefit, and fourth, it must give the potential consumer a reason to believe the brand will deliver on its promise …show more content…
As your can see from the perceptual map Pet Paws Photography offers high quality images, online orders, multiple package selection, and continues to provide excellent customer service that help build personal relationships with our customers and keep them coming back.
Consumer Behavior
In order to keep our customers coming back and gain their loyalty we must continue to stay aware of the new trends in technology and find ways to make our product and brand stand out. We must continue to target market our consumers and find ways to meet their demands and wants by making them think our product is a must have. If consumers view certain items as a necessity they will mostly likely purchase those items or services despite price. This is why we have targeted pet owners, grooming business, and adoption agencies because we can play on these particular consumers and tap into their emotions and create a need or a want to capture their pet’s special moments and have these memories forever. Our target market can connect with our brand, logo,