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  • Nike: Blue Ribbon Sport (Nike)

    Introduction to Nike Nike in Greek means "Victory" and since the beginning of the company in 1964, victory has been a term that has represented many things about the Nike brand. It originally known as Blue Ribbon Sport, was established by University of Oregon runner and his coach Bill Bowerman handshake, thought they could make a good change by doing a better job of designing and selling shoes to athletics. Nike is an American multinational firm that designs and manufactures sports clothing and accessories, Other than sports footwear, Nike also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. (Nike) has become the world's biggest advertiser of athletic footwear and…

    Words: 1243 - Pages: 5
  • Nike Swoosh

    sport research laboratory (NSRL) is a key factor in Nike’s success, This lab helps create new ideas on shoes, etc. It also gives them cutting edge because other companies don’t have these labs. Nike brings in more revenue through their shoe industry than any other company in their category of selling. Nike’s net worth is triple the worth of Adidas according to Forbes. Nike’s shoe Industry is better than Adidas because the variety of shoes, the style of shoes, and the fit of different shoes.…

    Words: 1391 - Pages: 6
  • The History Of Nike

    Nike is an American international company that is committed in the design, development, manufacturing, international marketing and sales of footwear, apparel, equipment, accessories and services. Nike is headquartered in the Portland metropolitan area, near Beaverton in Oregon. Today, it is considered as one of the world’s biggest sportswear and athletic footwear company, with a brand value of $19 billion, making it the most valuable brand among sports businesses. Nike retails its products…

    Words: 989 - Pages: 4
  • What Is Nike?

    INTRODUCTION Company Profile: Nike, Inc. or Nike as it is known worldwide is an American multinational corporation that was founded 52 years ago by Bill Bowerman and Phil Knight. The company was launched with the name of Blue Ribbon Sports and was renamed as Nike, Inc. in the year 1971. The name of the company was changed to opt for a name that was more powerful and appealing. The name Nike was chosen from the name of a Greek goddess of victory. The company has products under its own brand name…

    Words: 2376 - Pages: 10
  • Swot Analysis Of Nike: SWOT Analysis: Nike

    Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success…

    Words: 1455 - Pages: 6
  • Why Is Nike Successful

    to become the bestsellers are mostly the company that design, develop, and manufacture well. That is how Nike went through many years of creating ideas to sell the best and significant supplies. After 51 years of success, Nike is one of the world's largest suppliers in America. Nike is a history maker by Phil Knight and advertise the world with ads, but occurs child labor. To become a history maker, Nike have been performing hard works for many years of success. Phil Knight, a co-founder and…

    Words: 558 - Pages: 3
  • Nike Ad Essay

    Nike is known as a company for their sportswear and products such as gym shoes and activewear. This sports manufacturing company had provided for places in other countries which is how their popularity spread. Nike’s advertisements had received an Emmy award and was recognized for their hard work and dedication. The slogan for their company is Just Do It which influences their customers to get out there and strive to achieve their best. They were able to establish quotes on their product which…

    Words: 791 - Pages: 4
  • Nike Executive Summary

    the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world,…

    Words: 879 - Pages: 4
  • Nike Rhetorical Analysis

    Advertising - (Nike) Advertising starts in 1704 in America, and it was in newspaper (Lauren Drelloct). After that it still expanding until now, and it starts playing a big role in our daily life. Some people love it, and some thinks ads are exploiting them. Does the ads affects people? They says strong evaluation can affect in your choices, and changes your mind (Andrew Sneddon). As a result, companies uses strong evaluation in their ads to change your choices. Nike is one of the biggest…

    Words: 963 - Pages: 4
  • Technology Impact On Nike

    Nike is the number one company that designs and develops athletic footwear, sport accessories and electronic and physical services. The Company sells its products via its owned stores and other retail internet websites which the company refers to as its Direct to Consumer. The technological impact on Nike’s products has made a huge change on Nike in terms of selling and promoting its products. On one hand, social media platforms like Facebook, Twitter and Instagram are major players. For…

    Words: 858 - Pages: 4
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