Nike, Inc.

Sort By:
Decent Essays
Good Essays
Better Essays
Amazing Essays
Best Essays
    Page 1 of 50 - About 500 Essays
  • Good Essays

    Benjamin Murray Prof. De Schryver Principles of Accounting DL-A2 10/11/2017 Nike Inc. Nike Inc. was founded on January 25, 1964. Originally the company was formed with the name Blue Ribbon Sports. Nike was founded by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike Inc. was founded with just $1,200 in the bank. Bill Bowerman was a track and field coach and Phil Knight was a runner at the University of Oregon. The Nike swoosh logo was created by a student that attended Portland State University for $35. Today that is about $200. Nike Inc. later gave the student a stock that is worth more than $640,000 today. Although today Nike Inc. has many endorsement deals with athletes, Ilie Nastase, a Romanian professional…

    • 835 Words
    • 4 Pages
    Good Essays
  • Amazing Essays

    researcher has chosen the company NIKE, Inc. to explain the above. The researcher shall give an introduction about the company and then give a detailed analysis on why marketing is important in a business and how NIKE, Inc. applies the 4 P’s of marketing in order to escalate their revenue. The Chartered Institute of Marketing (2009, p.2) defines the recognizing and satisfying of the consumers’ needs in a profitable way as marketing. Marketing Mix (no date) states that one of the greatest…

    • 1494 Words
    • 6 Pages
    Amazing Essays
  • Better Essays

    Nike Financial Reports

    • 1590 Words
    • 7 Pages

    Financial Reports and Analysis: NIKE INC Nike is the worlds leading designer, marketer, and distributor of athletic footwear, apparel, equipment and accessories. Nike is an international sporting goods brand that serves athletes with the best products for over 40 years. Nike is a very well known brand that all athletes look at with high quality and performance. Some of the many products Nike has to offer range from clothing for men, women and kids, sporting equipment, sunglasses, shoes, watches…

    • 1590 Words
    • 7 Pages
    Better Essays
  • Better Essays

    the growth of the company. In the future I see Nike, Inc. investing time and money into the women and kids markets. The kid’s footwear are currently Nike’s top selling footwear…

    • 1835 Words
    • 8 Pages
    Better Essays
  • Better Essays

    keeping up with the trends and listening to what the customer wants. A new company would not be able to keep up. It would take years of research for the new companies to hire and train their employees to compete with Nike. Nike uses top athletes to wear and sponsor their products. The company also has contracts with universities to promote their athletic gear. This is part of Nike’s marketing strategy. A startup company would not have the funds to afford this…

    • 1915 Words
    • 8 Pages
    Better Essays
  • Decent Essays

    Phil Knight is a co-founder of Nike and has been the chairman of the company for almost 50 years he first started making shoes and selling them out of the trunk of his car and now Nike is the most popular brand shoe and with a net worth of “22.3 billion dollars and Knight is the 43rd richest man in the world.” (forbes) Milton Hershey was the founder of Hershey’s chocolate and “built the Lancaster caramel company and when the company shut down he made is first chocolate bar” and also…

    • 319 Words
    • 2 Pages
    Decent Essays
  • Good Essays

    large 25 million dollar deal with the Chicago Bulls. The same year Michael signed $2.5 million dollar agreement [plus royalties of course] with the globally famous shoe brand Nike to produce a new shoe brand. Yet, it was clear this NBA rookie was a star, it was still a risky move by Nike. Boy did it pay off. The Air Jordans erupted into more than a mere basketball shoe, it now is a sign of popularity in school halls all across the world. As well as the mom's worst nightmare when shoe shopping…

    • 645 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike, Inc. has traditionally been a brand suited for competitive athletes, with its origins rooted in selling athletic shoes, but eventually expanding to sell clothing and gear to athletes and non-athletes alike. Nike campaigns to reach its wide-ranged audience by sponsoring globally eminent athletes such as Lance Armstrong. Despite that cyclist are in the minority in sports, the campaigns involving Lance Armstrong have been persuasive, proving that though a viewer may not have direct athletic…

    • 944 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike, Inc.: Case Study

    • 1474 Words
    • 6 Pages

    Individual Assignment Part I: According to the data of Nike, Inc. and Timberland Bancorp, Inc. from December 2008 to December 2013 showed by the attached excel, the annualized expected return, standard deviation and correlation of the two stocks are calculated and revealed. Using the result of the closing price minus the opening price to divide by the opening price can figure out the monthly returns during the 5 years in order to obtain the average monthly return. Then, the average monthly…

    • 1474 Words
    • 6 Pages
    Good Essays
  • Good Essays

    High School Footwear

    • 498 Words
    • 2 Pages

    It all began in middle school, a place for evolving, happy-go-lucky students like me. Inside of my particular school district, there was a peculiar love for high-end sports footwear. Having the best looking sneakers was every kid’s ambition, and it even sparked the yearning inside of me as well. I bought my first sneakers, the Air Jordan Five, with the cash I earned from chores and all those strenuous cuts from my daily lunch money. As I wore my shoes, people began to notice that I too owned…

    • 498 Words
    • 2 Pages
    Good Essays
  • Previous
    Page 1 2 3 4 5 6 7 8 9 50