Nike, Inc.

Benjamin Murray Prof. De Schryver Principles of Accounting DL-A2 10/11/2017 Nike Inc. Nike Inc. was founded on January 25, 1964. Originally the company was formed with the name Blue Ribbon Sports. Nike was founded by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike Inc. was founded with just $1,200 in the bank. Bill Bowerman was a track and field coach and Phil Knight was a runner at the University of Oregon. The Nike swoosh logo was created by a student that attended Portland State University for $35. Today that is about $200. Nike Inc. later gave the student a stock that is worth more than $640,000 today. Although today Nike Inc. has many endorsement deals with athletes, Ilie Nastase, a Romanian professional…

researcher has chosen the company NIKE, Inc. to explain the above. The researcher shall give an introduction about the company and then give a detailed analysis on why marketing is important in a business and how NIKE, Inc. applies the 4 P’s of marketing in order to escalate their revenue. The Chartered Institute of Marketing (2009, p.2) defines the recognizing and satisfying of the consumers’ needs in a profitable way as marketing. Marketing Mix (no date) states that one of the greatest…

Athletic footwear is primarily used for sports and related physical activities. According to global information company the NDP Group (2016), the industry in the U.S. achieved sales revenue of $17.2 billion US in 2015 (para. 1). The rivalry in the sports shoes industry in the U.S is very high, especially among the largest three players of Nike, Adidas and Puma (Said, 2013, para. 3). The purpose of the paper is to analyze the entry mode into the American market and comparative advantages of the…

enhance their Nike+ app through the created “Apple Watch NikeLab” and many other digital device companies as well. The Jordan Brand, produces its licensed casual and athletic apparel, footwear and accessories with the focus on basketball. This brand is so monumental that it is in its own reporting category within the NIKE Brand. Jordan will continue to sell no matter what due to the publicity it has gained since the day it was banned from the NBA. Its brand image, the Jumpman logo, is…

After completing his Stanford MBA, Knight was interested in manufacturing shoes in Japan and selling them in the United States, in order to be able to compete with the German shoes on the market (Nike, Inc. Success Story, 2017). So, together they founded Blue Ribbon Sports in 1964 which was changed to Nike, after the Greek Goddess of Victory, in 1971(Theodoros, 2014). Bowerman and Knight took their two man business and built a multinational company that employees over 74 thousand employees…

Financial Reports and Analysis: NIKE INC Nike is the worlds leading designer, marketer, and distributor of athletic footwear, apparel, equipment and accessories. Nike is an international sporting goods brand that serves athletes with the best products for over 40 years. Nike is a very well known brand that all athletes look at with high quality and performance. Some of the many products Nike has to offer range from clothing for men, women and kids, sporting equipment, sunglasses, shoes, watches…

The shoe “Air Jordan” was created by a former NBA basketball all-star that can be argued to be the best player of all time. His name was Michael Jordan. Jordan made his very first shoe in early 1985. Still one of the best shoes for basketball and every day shoes. This basketball shoe was made for basketball players in the 1980's for kids and adults to wear during basketball games/practices around the world, it makes nearly 100 million dollars from Nike and other buyers for their amazing new…

keeping up with the trends and listening to what the customer wants. A new company would not be able to keep up. It would take years of research for the new companies to hire and train their employees to compete with Nike. Nike uses top athletes to wear and sponsor their products. The company also has contracts with universities to promote their athletic gear. This is part of Nike’s marketing strategy. A startup company would not have the funds to afford this…

Nike is a United States sportswear company that was founded by Philip H. Knight and Bill Bowerman. The business originated in the 1960’s by Philip H. Knight, which was a mid-state runner at the University of Oregon, and his coach Bill Bowerman. His suggestions were not successful in the beginning. The two tried many different running shoes for years. In an effort to become successful, Knight made contact with a Japanese firm that made athletic shoes. This made arrangement for them to import some…

the growth of the company. In the future I see Nike, Inc. investing time and money into the women and kids markets. The kid’s footwear are currently Nike’s top selling footwear…