Nike, Inc.

researcher has chosen the company NIKE, Inc. to explain the above. The researcher shall give an introduction about the company and then give a detailed analysis on why marketing is important in a business and how NIKE, Inc. applies the 4 P’s of marketing in order to escalate their revenue. The Chartered Institute of Marketing (2009, p.2) defines the recognizing and satisfying of the consumers’ needs in a profitable way as marketing. Marketing Mix (no date) states that one of the greatest contributions towards the field of marketing, the 4P’s (Product, Price, Promotion and Place) also…

Benjamin Murray Prof. De Schryver Principles of Accounting DL-A2 10/11/2017 Nike Inc. Nike Inc. was founded on January 25, 1964. Originally the company was formed with the name Blue Ribbon Sports. Nike was founded by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike Inc. was founded with just $1,200 in the bank. Bill Bowerman was a track and field coach and Phil Knight was a runner at the University of Oregon. The Nike swoosh logo was created by a student…

enhance their Nike+ app through the created “Apple Watch NikeLab” and many other digital device companies as well. The Jordan Brand, produces its licensed casual and athletic apparel, footwear and accessories with the focus on basketball. This brand is so monumental that it is in its own reporting category within the NIKE Brand. Jordan will continue to sell no matter what due to the publicity it has gained since the day it was banned from the NBA. Its brand image, the Jumpman logo, is…

Financial Reports and Analysis: NIKE INC Nike is the worlds leading designer, marketer, and distributor of athletic footwear, apparel, equipment and accessories. Nike is an international sporting goods brand that serves athletes with the best products for over 40 years. Nike is a very well known brand that all athletes look at with high quality and performance. Some of the many products Nike has to offer range from clothing for men, women and kids, sporting equipment, sunglasses, shoes, watches…

The shoe “Air Jordan” was created by a former NBA basketball all-star that can be argued to be the best player of all time. His name was Michael Jordan. Jordan made his very first shoe in early 1985. Still one of the best shoes for basketball and every day shoes. This basketball shoe was made for basketball players in the 1980's for kids and adults to wear during basketball games/practices around the world, it makes nearly 100 million dollars from Nike and other buyers for their amazing new…

keeping up with the trends and listening to what the customer wants. A new company would not be able to keep up. It would take years of research for the new companies to hire and train their employees to compete with Nike. Nike uses top athletes to wear and sponsor their products. The company also has contracts with universities to promote their athletic gear. This is part of Nike’s marketing strategy. A startup company would not have the funds to afford this…

Phil Knight is a co-founder of Nike and has been the chairman of the company for almost 50 years he first started making shoes and selling them out of the trunk of his car and now Nike is the most popular brand shoe and with a net worth of “22.3 billion dollars and Knight is the 43rd richest man in the world.” (forbes) Milton Hershey was the founder of Hershey’s chocolate and “built the Lancaster caramel company and when the company shut down he made is first chocolate bar” and also…

the growth of the company. In the future I see Nike, Inc. investing time and money into the women and kids markets. The kid’s footwear are currently Nike’s top selling footwear…

large 25 million dollar deal with the Chicago Bulls. The same year Michael signed $2.5 million dollar agreement [plus royalties of course] with the globally famous shoe brand Nike to produce a new shoe brand. Yet, it was clear this NBA rookie was a star, it was still a risky move by Nike. Boy did it pay off. The Air Jordans erupted into more than a mere basketball shoe, it now is a sign of popularity in school halls all across the world. As well as the mom's worst nightmare when shoe shopping…

Individual Assignment Part I: According to the data of Nike, Inc. and Timberland Bancorp, Inc. from December 2008 to December 2013 showed by the attached excel, the annualized expected return, standard deviation and correlation of the two stocks are calculated and revealed. Using the result of the closing price minus the opening price to divide by the opening price can figure out the monthly returns during the 5 years in order to obtain the average monthly return. Then, the average monthly…