Nike Evaluation Essay

1354 Words 6 Pages
It is observed that Nike Inc. is one of the world’s leading sports goods brands that operate in different parts of the world. For this reason, it is quite important from the perspective of Nike Inc. to assess and select a market where they can easily run their business operations and compete with their competitors viably (Malhotra, et al., 2009). However, in this current era, Nike Inc. can expand their business operations in different parts of Middle East because in some of the cities of Saudi Arabia they are still not entered. Furthermore, the selection of market is very important to the success of any organisation that is why the top officials of Nike Inc. are quite keen to consider all possible factors through which they can get maximum benefit (Falbe, 2012).

Screening Criteria

Table 2: Screening Criteria
Criteria Justification
Male Population
18-50
This age of populace is selected for the reason that it is the most vital sector for marketing Nike Inc. products (Malhotra, et al., 2009)

Competitors Competitors are other vital criteria to be evaluated in order to launch the product for
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The production resources of the company are located as per as the convenience of the company that help them to maintain the inventory. It helps the company to fulfil the needs of their potential customer at a time that increases their brand loyalty (Baron, et al., 2014). Nike is known to increase their product line from time to time that helps them to maintain the competitive advantage of the company. Products of the company include sports balls, eyewear, footwear, sportswear, and others. In the selected market, it would be appropriate for Nike to market their footprints with Apple Inc. (sports kit) so is increase the business of the company and achieve a successful expansion of business in the selected markets (Malhotra, et al., 2009; Anitsal, et al.,

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