Nike vs. Under Armour: Which is better?
Difference between Nike and Under Armour
Nike is a sportswear company that stands alongside many other famous sportswear’s as one of the top manufacturers of sports related equipment in the world. While it would seem that such an industry giant would be hard to compete with let alone to take down a number of entrants have made their own marks on the scene. Take for example Under Armour which is fast making, into the market previously dominated by Nike.
Focus
Nike and underarmour mainly focus on sporting goods, as in clothes, shoes, cleats, footballs, basketballs, etc. because of that focus Nike generates about $4 million in net income and not only that it also generates $33 billion in sales and 45% of gross income.
Comparative Strengths
Some comparative strengths are that they are both sportswear companies that will always generate a lot of money that will go towards all of their products by getting all of the material and all of the designs on the shoes. Also they have to pay their workers their pay because if they don’t pay their workers then their workers might quit their job.
Summary …show more content…
Under Armour
• Fast making its mark as a manufacturer of quality sports apparel
• Has managed to corner a large portion of the compression garment industry
• Expanding into the shoe with its own line of cross-trainers
• It hopes to grab 10% of the sportswear market
• $1.28 billion
Difference between Nike and Under Armour
Nike is a sportswear company that stands alongside many other famous sportswear’s as one of the top manufacturers of sports related equipment in the world. While it would seem that such an industry giant would be hard to compete with let alone to take down a number of entrants have made their own marks on the scene. Take for example Under Armour which is fast making, into the market previously dominated by Nike.
Focus
Nike and underarmour mainly focus on sporting goods, as in clothes, shoes, cleats, footballs, basketballs, etc. because of that focus Nike generates about $4 million in net income and not only that it also generates $33 billion in sales and 45% of gross income.
Comparative Strengths
Some comparative strengths are that they are both sportswear companies that will always generate a lot of money that will go towards all of their products by getting all of the material and all of the designs on the shoes. Also they have to pay their workers their pay because if they don’t pay their workers then their workers might quit their job.
Summary …show more content…
Under Armour
• Fast making its mark as a manufacturer of quality sports apparel
• Has managed to corner a large portion of the compression garment industry
• Expanding into the shoe with its own line of cross-trainers
• It hopes to grab 10% of the sportswear market
• $1.28 billion