Over the past few decades, quality of product has increased significantly because quality of product brings invaluable contributes to success of manufacturers. However, there is no exactly definition of quality which is used through various products from different industries or “Quality is shapeless, formless, indescribable.” (Pirsig 1974, p.249). Crosby (1979) suggested that quality of product means conformance to requirements while Garvin (1984) use different approaches to define quality and built the dimensions framework which consists eight basic elements of product. This essay is going to use that framework as an edge for developing quality definition of shoes from Nike Inc. The assay begins with brief background of Nike Inc. then some
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The essay finishes with the conclusion paragraph and the references.
Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978.
On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product. This brief paragraph considers about five dimensions from framework of Garvin (1984) namely performance, features, conformance, reliability and durability. Firstly, Nike shoes focus on innovation design and environment friendly material so as to improve performance and features of their products. Nike makes their shoes with an artificial synthetic material in order to achieve better performance which is requirement from sport athletes. There are several innovation have been successful. ’In 2010, World Cup football shirts …show more content…
My role as a customer usually defines quality of shoes base on three main factors namely ranking of the brand, price and aesthetic. Nike and their competitor always eager to design and implement aggressive advertising campaigns so as to spread their product images, combined with high quality products, they do have a potential to foster ranking of brand in consumer head. In fact, advertising is one of the strongest abilities of Nike, they use celebrity endorsements and sponsoring for a large amount of sport competitions and tournaments. Thus, Nike logo is one of the most recognizable images in the word and it is undeniable that the famous of Nike has closely related to their high quality product. In addition, price of product is also a factor that consumer rely on to pick high quality shoes. Garvin (1984) defines quality of product based on their ingredient or attribute possessed via using the product-based approach which is applied to identify relation between shoes quality and its price. The landed costs of Nike shoes are used for workmanships, investing in innovation design, high quality materials, modern machine, packaging, insurance, taxes, deliveries, licenses and other expenses. Consequently, these expenses drive Nike shoes price up and it means that their customers will possess high quality products. The last
The essay finishes with the conclusion paragraph and the references.
Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978.
On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product. This brief paragraph considers about five dimensions from framework of Garvin (1984) namely performance, features, conformance, reliability and durability. Firstly, Nike shoes focus on innovation design and environment friendly material so as to improve performance and features of their products. Nike makes their shoes with an artificial synthetic material in order to achieve better performance which is requirement from sport athletes. There are several innovation have been successful. ’In 2010, World Cup football shirts …show more content…
My role as a customer usually defines quality of shoes base on three main factors namely ranking of the brand, price and aesthetic. Nike and their competitor always eager to design and implement aggressive advertising campaigns so as to spread their product images, combined with high quality products, they do have a potential to foster ranking of brand in consumer head. In fact, advertising is one of the strongest abilities of Nike, they use celebrity endorsements and sponsoring for a large amount of sport competitions and tournaments. Thus, Nike logo is one of the most recognizable images in the word and it is undeniable that the famous of Nike has closely related to their high quality product. In addition, price of product is also a factor that consumer rely on to pick high quality shoes. Garvin (1984) defines quality of product based on their ingredient or attribute possessed via using the product-based approach which is applied to identify relation between shoes quality and its price. The landed costs of Nike shoes are used for workmanships, investing in innovation design, high quality materials, modern machine, packaging, insurance, taxes, deliveries, licenses and other expenses. Consequently, these expenses drive Nike shoes price up and it means that their customers will possess high quality products. The last