NIKE’S PUBLIC RELATIONS STRATEGY.
Introduction .
Public relations entails the process of managing how information is spread between organizations and the public (Holtz,1999) . It often involves an organization gaining exposure to the public through the use of topics of interest as well as news item which do not need direct payment . The aim of having a public relations strategy is to gradually persuade the prospective customers , members of the public , partners , employees , investors and the stakeholders to uphold a particular perception about the company’s leaderships , products and business decisions(Holtz,1999) .
Nike Inc which is based in Oregon , United States , is the globe’s leading designer , marketer as well as distributor of …show more content…
• To develop good will among Nike’s customers, supplies and the community in general .
• To develop as well as reinforce the brand and the professional corporate image.
• To assist in the introduction of new products to the market.
• To generate high sales volume for the company
Media Relations Strategy.
The media plays an imperative role in assisting to maximize the impacts of the company’s outreach efforts (Wilcox, & Ault, 1986) . The media relations plan would ensure that Nike’s interaction with the media and the public is carried out succinctly and cohesively rather than randomly,in order to ensure that the message that we are trying to pass reaches the target audience .
The end result that we wish to achieve through this media relations plan is to increase awareness about Nike’s products by 10% through the generation of new products .
The strategy’s objectives include:
To generate positive awareness on the Nike brand
To increase Nike’s visibility using media relations .
Organization’s
Introduction .
Public relations entails the process of managing how information is spread between organizations and the public (Holtz,1999) . It often involves an organization gaining exposure to the public through the use of topics of interest as well as news item which do not need direct payment . The aim of having a public relations strategy is to gradually persuade the prospective customers , members of the public , partners , employees , investors and the stakeholders to uphold a particular perception about the company’s leaderships , products and business decisions(Holtz,1999) .
Nike Inc which is based in Oregon , United States , is the globe’s leading designer , marketer as well as distributor of …show more content…
• To develop good will among Nike’s customers, supplies and the community in general .
• To develop as well as reinforce the brand and the professional corporate image.
• To assist in the introduction of new products to the market.
• To generate high sales volume for the company
Media Relations Strategy.
The media plays an imperative role in assisting to maximize the impacts of the company’s outreach efforts (Wilcox, & Ault, 1986) . The media relations plan would ensure that Nike’s interaction with the media and the public is carried out succinctly and cohesively rather than randomly,in order to ensure that the message that we are trying to pass reaches the target audience .
The end result that we wish to achieve through this media relations plan is to increase awareness about Nike’s products by 10% through the generation of new products .
The strategy’s objectives include:
To generate positive awareness on the Nike brand
To increase Nike’s visibility using media relations .
Organization’s