Why Is Nike Successful

Think about all the company you know that has the best supplies for athletic players. All the company who is willing to become the bestsellers are mostly the company that design, develop, and manufacture well. That is how Nike went through many years of creating ideas to sell the best and significant supplies. After 51 years of success, Nike is one of the world's largest suppliers in America. Nike is a history maker by Phil Knight and advertise the world with ads, but occurs child labor. To become a history maker, Nike have been performing hard works for many years of success. Phil Knight, a co-founder and chairman of Nike, took a class with Frank Shallenberger to accomplish an interesting project about the quality of a running shoes product in the early ‘60s (History, virginia.edu). After the success of the project, Nike produce greater and greater profits and …show more content…
For instance, advertisements speak to readers well-versed in the complexity of running letting Nike off easy as Katz asserts: “Nike’s ads in track and field and running have long been acknowledged to be as much a way to support the sport’s means of communication as ways to sell gear” (Advertisng, virginia.edu). Therefore, advertisements bring a surface knowledge of language about how to relate the ad to themselves. Chandler writes, “Text are full of indeterminacies which require the reader’s active interpretation. We must draw not only on our knowledge of language, but our knowledge of the world” (Advertising, virginia.edu). Nike use ads that works on a variety of different levels including, but not limited to, sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge (Advertising, virginia.edu). To conclude, Nike’s advertisements actively seek the emotional response necessary to sell shoes, but more importantly, to propagate and sustain the fitness