Swot Analysis Of Nike: SWOT Analysis: Nike

Improved Essays
Introduction
Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through design of innovative, better strategies of marketing and production. Now there are 700 shops and offices in 45 countries all over the world for this company. Location of Nike’s factories are mostly situated in Asian countries such as China, Indonesia,
…show more content…
We can discuss the SWOT of Nike Company through the strengths, weaknesses, opportunities and threats.
Strengths:
 Number one shoe maker in the world is Nike. This company makes products for different sports like baseball, volleyball, golf, tennis, football and cheerleading etc.
 “Make to Stock” customer order is used by Nike. This gives fast service to customers form available stock.
 Nike has market in more than one eighty countries. Operated “Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops”.
 In a range of innovative product, Nike Company has large research and development group. With the cheapest possible price, they are manufacturing the products with high quality.
 The brand of Nike is global brand. In the world, it is the number one sports brand.
Weaknesses:
• The business’s income of the business is currently is highly rely upon footwear market share. This may allowance it accessible if for any reason its market shares corrosion.
• It is very price sensitive in the section of retail. Nevertheless, from selling to retailers, most of its income is derived. To the consumer, Retailers are apt to attempt a very similar
…show more content…
At the same time it also shows what the companies' strengths and opportunities. One of the largest and international company sportswear and equipment of sports is Nike Company. It has more than eight hundred branches all over the world in different countries. From its beginning it has been number one brand in the world. Now, it became an organization of world wide. Its products spread into other areas additional to the shoes and the all areas of sport and almost every sport. Over hundreds of changes in Nike are given for the present shoes industry and organized lots of sports event

Related Documents

  • Improved Essays

    As a result of information technology, the field of marketing has evolved beyond recognition in the last decade. Big corporates have heavily invested in dedicated marketing resources to create one marketing language and approach. Below companies are some of them I consider have demonstrated excellence in Marketing: 1. Nike: excels at delivering exactly what the customer wants – functional and emotional benefits, does the job the customer buys the brand for, societal benefits by bringing the Nike community together. Once a sneaker business, now is one of the world's largest sport’s footwear and Apparel company.…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Swot Analysis Nike

    • 2549 Words
    • 11 Pages

    SWOT analysis 5.1 Strength * Heavy tradition of the world’s first-class sports products producer is the guarantee of the large share of the devoted loyal customers of Nike. In the meanwhile, the company’s technological advance and higher level of quality management are both important in gaining the sustained support from its traditional customers in its major targeted marketplace. * Existing brand image and its instantly recognisable logo world widely may help Nike to keep its position in the market. * Nike’s well organised marketing strategies especially, its successful collaboration of sponsorship and endorsement of top athletes with brand. (See Appendix - Sponsorship) 5.2…

    • 2549 Words
    • 11 Pages
    Great Essays
  • Improved Essays

    Nike Swoosh

    • 1391 Words
    • 6 Pages

    Besides the invention of flyknit that is probably the most lightweight, durable shoe material on the market. So really none of the stereotypes of Adidas being better than Nike is true. Nike’s Shoe industry is light years ahead of Adidas because of their variety in shoe choice, Style of their shoes, and the fit of Nike’s shoes. Nike overpowers Adidas on every level of the shoe industry. Nike’s shoe advances are light years ahead of Adidas.…

    • 1391 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Nike Swot Analysis

    • 1236 Words
    • 5 Pages

    The creation of products that is better for the athletes, businesses and also the planet. They have a strong global brand and influence that reaches consumers internationally. Nike through its effective marketing strategy helps it to reduce the cost of manufacturing products. Most of their factories are located in Asian countries which are emerging economies which involves low production cost. WEAKNESSES…

    • 1236 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Adidas is a well known multinational corporation that designs and manufactures sports shoes, clothing and many other accessories. They are currently the largest sportswear brand in Europe and the second largest in the world, only behind Nike. Adidas strives to be the best, by making the finest quality apparel with the most comfort, aiming to help athletes, as well as regular people perform at their highest potential. Adidas currently employs over 55,000 people in over 160 countries, producing over 778 million product units per year with sales reaching almost 17 billion euros in 2015. They have primary suppliers in over 50 countries, but mainly in China, Japan, South Korea, Vietnam, and the United States.…

    • 1497 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    *”If you haive a body, you are an athlete.” Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes. This marketing strategy of Nike is particularly successful as of its capability to reach many athletes. Once the sports team manager lay down a particular kind of track shoes manufactured by Nike, the learner have no choice other than to purchase them as well as sports team can purchase the track shoes in a large number and deliver them to the members of the team. The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Pest Analysis Essay

    • 1115 Words
    • 5 Pages

    Nike, Inc. is associated with its quality and uniqueness. This increase in brand awareness has helped the business of Nike, Inc. to grow. They were the first company that introduced innovation in the footwear and apparel industry. The amalgamation of style with technology led the foundation of success for Nike, Inc. which continues till today (Scribd.com, 2016). The Nike Swoosh logo and their slogan ‘Just do it!’ is highly popular and recognized around the world.…

    • 1115 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product. This brief paragraph considers about five dimensions from framework of Garvin (1984) namely performance, features, conformance, reliability and durability.…

    • 935 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    EXTERNAL FACTOR COMPETITION Recently most traders are doing business in an environment that exist competition. Brand become the recent trend among the wide world. An industry with a brand image will survive in world market because people willing to pay for the brand. Brand image is an important consideration for any of the firm or industry operating in higher competitive business environment. Nike is world famous brand and one of the most recognizable companies not only in America but in the entire world.…

    • 747 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Foot Locker Analysis

    • 775 Words
    • 4 Pages

    Foot Locker is a nationwide retailer that is notorious for staying ahead of its competition. The dominating retailer is known for selling a wide selection of tennis shoes and athletics apparel. This successful multi-billion collaboration has held its status by introducing the latest stylish and affordable sporting fashions that caters to the active and younger demographics all over the universe. This store has no problem maintaining financial growth. The company emphasize on creating trends and styles that catches the eyes of the athletic society.…

    • 775 Words
    • 4 Pages
    Improved Essays