Swot Analysis Of Nike: SWOT Analysis: Nike

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Introduction
Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through design of innovative, better strategies of marketing and production. Now there are 700 shops and offices in 45 countries all over the world for this company. Location of Nike’s factories are mostly situated in Asian countries such as China, Indonesia,
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We can discuss the SWOT of Nike Company through the strengths, weaknesses, opportunities and threats.
Strengths:
 Number one shoe maker in the world is Nike. This company makes products for different sports like baseball, volleyball, golf, tennis, football and cheerleading etc.
 “Make to Stock” customer order is used by Nike. This gives fast service to customers form available stock.
 Nike has market in more than one eighty countries. Operated “Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops”.
 In a range of innovative product, Nike Company has large research and development group. With the cheapest possible price, they are manufacturing the products with high quality.
 The brand of Nike is global brand. In the world, it is the number one sports brand.
Weaknesses:
• The business’s income of the business is currently is highly rely upon footwear market share. This may allowance it accessible if for any reason its market shares corrosion.
• It is very price sensitive in the section of retail. Nevertheless, from selling to retailers, most of its income is derived. To the consumer, Retailers are apt to attempt a very similar
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At the same time it also shows what the companies' strengths and opportunities. One of the largest and international company sportswear and equipment of sports is Nike Company. It has more than eight hundred branches all over the world in different countries. From its beginning it has been number one brand in the world. Now, it became an organization of world wide. Its products spread into other areas additional to the shoes and the all areas of sport and almost every sport. Over hundreds of changes in Nike are given for the present shoes industry and organized lots of sports event

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