SPORTS APPARELS and SHOES: It is a typical sport-specific garments worn by anyone involved in sports for the safety, style and for physical training. It involves many accessories such as shoes, shorts, track suit, jersey, T -shirts etc.
The leading brand across the globe is the famous brand that caters to all sports and has set the views eyes on the product was NIKE.
NIKE as a brand, was founded during the year 1964 and was initially named Blue Ribbon Sports by its founders Bill Bowerman and Phil Knight. During the initial phases of the company Blue Ribbon was known for the distribution of sports shoe to the eastern part of the world, major takers were the Japanese. In 1964- 1300 pair of shoes were sold to the Japan alone creating …show more content…
Innovation is at the heart of NIKE, Inc.'s business growth strategy. Our relentless focus to be better helps us create the world's most innovative products for consumers across the globe. This same philosophy and determination is driving change in how we approach corporate responsibility in today's marketplace
We shall look at the segmentation, targeting and positioning aspect in Brief:
Segmentation aspect of NIKE has been one of the best as they have been able to break the homogenous market to heterogeneous market. NIKE has segmented their product in all the 4 aspects.
Geographically they have catered to all parts of the world. Geographically NIKE has made a mark as it covers the European Union, African Region, North and Southern part of the US, Asian and the East as well. They are located in almost every part of the world.
Demographically they have catered to the people targeting mainly on the age, income and sex. NIKE targets the Sports world and caters to various sports personalities and sports clubs. The personalities and clubs have millions of followers at various age group. The Sports Personality wearing a NIKE influences the people. NIKE provides products to customers on basic, mediocre and high end product which varies in price. Eg- Basic runners ranging from 1200-2000rs targeting the basic user, Nike Air series ranging from 2000-6000 catering the mediocre, higher and advanced series ranging from 6000-20,000 targeting the elite people based on their income. They also cater to men, women and
The leading brand across the globe is the famous brand that caters to all sports and has set the views eyes on the product was NIKE.
NIKE as a brand, was founded during the year 1964 and was initially named Blue Ribbon Sports by its founders Bill Bowerman and Phil Knight. During the initial phases of the company Blue Ribbon was known for the distribution of sports shoe to the eastern part of the world, major takers were the Japanese. In 1964- 1300 pair of shoes were sold to the Japan alone creating …show more content…
Innovation is at the heart of NIKE, Inc.'s business growth strategy. Our relentless focus to be better helps us create the world's most innovative products for consumers across the globe. This same philosophy and determination is driving change in how we approach corporate responsibility in today's marketplace
We shall look at the segmentation, targeting and positioning aspect in Brief:
Segmentation aspect of NIKE has been one of the best as they have been able to break the homogenous market to heterogeneous market. NIKE has segmented their product in all the 4 aspects.
Geographically they have catered to all parts of the world. Geographically NIKE has made a mark as it covers the European Union, African Region, North and Southern part of the US, Asian and the East as well. They are located in almost every part of the world.
Demographically they have catered to the people targeting mainly on the age, income and sex. NIKE targets the Sports world and caters to various sports personalities and sports clubs. The personalities and clubs have millions of followers at various age group. The Sports Personality wearing a NIKE influences the people. NIKE provides products to customers on basic, mediocre and high end product which varies in price. Eg- Basic runners ranging from 1200-2000rs targeting the basic user, Nike Air series ranging from 2000-6000 catering the mediocre, higher and advanced series ranging from 6000-20,000 targeting the elite people based on their income. They also cater to men, women and