In 2003 Nike, Inc.’s international sales exceeded U.S sales which supports the idea of Nike, Inc. being truly a global company. Nike, Inc. has established themselves as a successful company with a strong focus on innovation, a strong business model, a clear vision, mission and stated objectives.
Core competencies are considered to be the elements of a company that set them apart from their competition. Core competencies are what the company is good at, and from these capabilities competitive advantage is created. In order for the company’s capabilities to become their core competencies and create sustainable competitive advantage they must be valuable, rare, inimitable and organized.
Some of Nike, Inc.’s core competencies are global brand recognition, success with diverse teams, strong research & development, manufacturing standards and efficient distribution channels.
Company Mission …show more content…
The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the