We live in a society that we have to have it all. TV has had a huge influence on the American people when it comes to advertising products. Apple, Nike, Adidas, Ross, and Marshalls are multi billionaire companies that use the TV to promote and sell their products. Every day, they're spending millions of dollars for people to buy their product. They persuade and convince you to believe if you don't have their product that you're not up-to-date in societies world. I will be discussing about how the media has a way of convincing people to buy their product to see that their living “the cool” American Dream.
We discussion in class that Apple has a commercial that advertises PC and Apple. Apple uses strategy to sell the product by displaying young …show more content…
Whether you're companies are lashing with other companies or advertising the brand name the importance about business is letting knowing that your brand-name is the best of all other brands. So how do you convince the public that your brand-name is better than the others? Nike and Adidas use professional athletes convincing them that multimillionaire athletes buy great quality. They use the TV in the commercials and talk to the public they're cool gear is what makes them the athlete they are today. Your favorite athletes that are on TV convince you if you wear their cool gear you're going to look cool and perform at high level when playing sports. Apple doesn't have athletes to promote their brand but they have cool devices the other companies don't. Making them have an advantage of other companies. An example would be the iPod that made them the company they are today. No one could compete with Apple because nobody had to cool iPod that you could store thousands of songs in a little computer. It also had this “the cool” look that CD players and MP3 players didn't …show more content…
To have the image that can afford and have “the cool” image that they see on TV. Majority of college student in American don't have much money because they majority of the time they are studying or partying. But if they see their friends have the newest up-to-date iPod or Computer they're going to buy it becuase they also want be known as the “the cool” kid that has the cool electronics in college.
Nike, Adidas, Apple, Ross, and Marshalls goals is to sell their product so others can see what you have bought. For them to be successful they have to advertise their product around the world. They are willing to spend millions of dollars on celebrities and athletes for them to bring in more revenue. If celebrities and athletes are wearing the coolest product they are going to have people buy their product because as society we look up to them and also we want to be just like
We discussion in class that Apple has a commercial that advertises PC and Apple. Apple uses strategy to sell the product by displaying young …show more content…
Whether you're companies are lashing with other companies or advertising the brand name the importance about business is letting knowing that your brand-name is the best of all other brands. So how do you convince the public that your brand-name is better than the others? Nike and Adidas use professional athletes convincing them that multimillionaire athletes buy great quality. They use the TV in the commercials and talk to the public they're cool gear is what makes them the athlete they are today. Your favorite athletes that are on TV convince you if you wear their cool gear you're going to look cool and perform at high level when playing sports. Apple doesn't have athletes to promote their brand but they have cool devices the other companies don't. Making them have an advantage of other companies. An example would be the iPod that made them the company they are today. No one could compete with Apple because nobody had to cool iPod that you could store thousands of songs in a little computer. It also had this “the cool” look that CD players and MP3 players didn't …show more content…
To have the image that can afford and have “the cool” image that they see on TV. Majority of college student in American don't have much money because they majority of the time they are studying or partying. But if they see their friends have the newest up-to-date iPod or Computer they're going to buy it becuase they also want be known as the “the cool” kid that has the cool electronics in college.
Nike, Adidas, Apple, Ross, and Marshalls goals is to sell their product so others can see what you have bought. For them to be successful they have to advertise their product around the world. They are willing to spend millions of dollars on celebrities and athletes for them to bring in more revenue. If celebrities and athletes are wearing the coolest product they are going to have people buy their product because as society we look up to them and also we want to be just like