NIKE'S INTERNAL ANALYSIS
introduction:
NIKE, Inc. is the biggest vender of athletic footwear and clothing on the planet. It utilizes more than 33,000 individuals, globally. Nike offers items in more than 180 nations around the globe; it reported incomes of $19.2 billion for the financial year closure May 31, 2009. Nike plans and offers items in three primary product offerings; footwear, attire and gear. The items are produced in roughly 600 contracted manufacturing plants in 46 nation around the globe N
• CEO: Mark Parker
• Headquarters: Beaverton, OR, United States of America
• Founded: January 25, 1964
Founders: Bill Bowerman, Phil Knight
Nike’s mission and vision statement:
"To bring inspiration and innovation to …show more content…
It purchases and offers in distinctive monetary standards thus expenses and edges are not steady over drawn out stretches of time
• The market for games shoes and pieces of clothing is exceptionally focused
• the retail division is getting to be cost focused.
weakness:
• The association has a differentiated scope of games items. Nonetheless, the wage of the business is still intensely subordinate upon its share of the footwear market. This may abandon it powerless if for any reason its piece of the overall industry dissolves.
• The retail division is exceptionally value touchy. Nike has its own retailer in Nike Town.
Opportunities:
• Product improvement offers Nike numerous open doors. The brand is savagely protected by its proprietors whom genuinely accept that Nike is not a style brand. Notwithstanding, similar to it or not, shoppers that wear Nike item don't generally purchase it to take an interest in game. Some would contend that in youth culture particularly, Nike is a design brand. This makes its own particular open doors, since item could get to be unfashionable before it destroys i.e. purchasers need to supplant
introduction:
NIKE, Inc. is the biggest vender of athletic footwear and clothing on the planet. It utilizes more than 33,000 individuals, globally. Nike offers items in more than 180 nations around the globe; it reported incomes of $19.2 billion for the financial year closure May 31, 2009. Nike plans and offers items in three primary product offerings; footwear, attire and gear. The items are produced in roughly 600 contracted manufacturing plants in 46 nation around the globe N
• CEO: Mark Parker
• Headquarters: Beaverton, OR, United States of America
• Founded: January 25, 1964
Founders: Bill Bowerman, Phil Knight
Nike’s mission and vision statement:
"To bring inspiration and innovation to …show more content…
It purchases and offers in distinctive monetary standards thus expenses and edges are not steady over drawn out stretches of time
• The market for games shoes and pieces of clothing is exceptionally focused
• the retail division is getting to be cost focused.
weakness:
• The association has a differentiated scope of games items. Nonetheless, the wage of the business is still intensely subordinate upon its share of the footwear market. This may abandon it powerless if for any reason its piece of the overall industry dissolves.
• The retail division is exceptionally value touchy. Nike has its own retailer in Nike Town.
Opportunities:
• Product improvement offers Nike numerous open doors. The brand is savagely protected by its proprietors whom genuinely accept that Nike is not a style brand. Notwithstanding, similar to it or not, shoppers that wear Nike item don't generally purchase it to take an interest in game. Some would contend that in youth culture particularly, Nike is a design brand. This makes its own particular open doors, since item could get to be unfashionable before it destroys i.e. purchasers need to supplant