What Is Nike's Strength?

One of the Nike’s strength is it is the world’s number 1 shoemaker that produce many types of sports equipment from hat to shoes and cover a lot of sports including basketball, soccer, baseball and son on that design and sell by Nike. Nike also have a strong skills at research and development as it can apply their designer’s creative and innovative to their products and produce it with the highest quality with a lowest cost and can always keep up with the trend (Bhasin, 2017). Nike also have multi-channel approach to their customer which means online approach with their official website and offline approach with their retail stores which customer can buy and view their product easily (Marketing Teacher, 2017). Other than that, Nike also have a strong global brand which is the most expensive sports brand in the world and its logo is easily recognize by people all around the world thanks to Nike’s sponsoring a lot of athletes and events that have huge amount of viewer such as …show more content…
Nike also have been known that have poor working condition that paying low wages and using childhood labor which is illegal in most countries completely affected their brand image (Branson, 2017). In addition, most of Nike’s income is made by selling their products to other retail store that resell Nike’s products to consumers which also means that the retail store also have Nike’s competitors’ product which consumers have other option that are lower price or higher quality (Bhasin, 2017). Due to Nike have a strong global brand, Nike’s product is selling a higher price than most of its competitors which leads their customers switching to products by Nike’s competitors (Value Line,