Under Armour is a developer, marketer, and distributor of branded performance apparel, footwear, and accessories. They use moisture-wicking fabrics to provide products for any climate and for any level of athlete that is an alternative to traditional products. The former, along with growing consumer awareness on the benefits of an active lifestyle and the growing interest in performance products is a part of what they believe has and will continue to enable them to do well in a very competitive market. Similarly, Nike is a designer, developer, marketer, and seller of athletic footwear, apparel, equipment, accessories, and services worldwide. They are the largest seller of athletic footwear and apparel in the world. Their goal is to build
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Nike also strives to expand gross margin, optimize their selling and administrative expenses, improve the efficiency of their working capital, and deploy capital effectively. Likewise, Under Armour’s business strategy is to become a global brand with the development along with marketing and distribution of their apparel, accessories, and footwear for men, women, and youth. Under Armour plans to create the core for their business strategy with a Connected Fitness platform between MapMyFitness, MyFitnessPal, and …show more content…
However, the risks associated with the company includes their ability to effectively manage their growth in a more complex global business; their ability to successfully manage or realize expected results from acquisitions and other significant investments; their ability to effectively develop and launch new, innovative and updated products; and their ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands. On the other hand, Nike is the largest seller of athletic footwear, apparel and equipment in the world and their product attributes such as quality, performance and reliability. Nike offers customer support and service, and they also have identification with prominent and influential athletes, coaches, teams, colleges and sports leagues who endorse their brands and use their products and active engagement through sponsored sporting events and clinics. And finally they have an effective sourcing and distribution of products, with attractive merchandising and presentation at retail, both in-store and online. Nevertheless, the risks associated with Nike are the intense products competition, the failure to maintain their reputation and brand
Nike also strives to expand gross margin, optimize their selling and administrative expenses, improve the efficiency of their working capital, and deploy capital effectively. Likewise, Under Armour’s business strategy is to become a global brand with the development along with marketing and distribution of their apparel, accessories, and footwear for men, women, and youth. Under Armour plans to create the core for their business strategy with a Connected Fitness platform between MapMyFitness, MyFitnessPal, and …show more content…
However, the risks associated with the company includes their ability to effectively manage their growth in a more complex global business; their ability to successfully manage or realize expected results from acquisitions and other significant investments; their ability to effectively develop and launch new, innovative and updated products; and their ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands. On the other hand, Nike is the largest seller of athletic footwear, apparel and equipment in the world and their product attributes such as quality, performance and reliability. Nike offers customer support and service, and they also have identification with prominent and influential athletes, coaches, teams, colleges and sports leagues who endorse their brands and use their products and active engagement through sponsored sporting events and clinics. And finally they have an effective sourcing and distribution of products, with attractive merchandising and presentation at retail, both in-store and online. Nevertheless, the risks associated with Nike are the intense products competition, the failure to maintain their reputation and brand