• In 2011-2012 , Under Armour was the official outfitter of many colleges and university athletic teams. Weakness: • High price target only niche consumers.…
1. The NHL Fan Fair Pass is a QR code that was offered to attendees who purchased tickets to the NHL Fan Fair online. Throughout the Fan Fair, those using the pass would be able to check-in at various sponsored activation sites for a chance to win prizes. The passes also proved to be beneficial for the NHL and its partners as it allowed them to gather valuable data on their fan’s activation preferences. 2.…
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” There are three main strategies that Under Armour uses: 1. Growth Strategy: - Continuation to broaden the company’s product offering to individuals in a variety of sports and activities - To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013. - Develop the global awareness of brand name and strengthening its appeal. 2.…
Under Armour or UA as it is often called, is recognized as an excellent example of an organization which has been able to successfully build its brand image in today’s uncertain markets. As a US company which started as a basement business, Kevin Plank, the founder of UA was able to apply innovative marketing tools and tactics to build a solid revenue base in the sports clothing/athletic goods industry. Under Armour is a good case study of the effectiveness of the four P's of marketing: place, promotion, product and price. Here are some key elements: Place • Strategic international market expansion • Be visible by the location of your stores within easy reach of your customers • Understand your customer base and target them specifically…
1: Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Ans: Nike should be held responsible for its subcontractors, as it is operating in countries which lower its costs and increasing its profit. Nike should be accountable, as they are huge firm which holds considerable international authority and when making the contract it holds the final decision, as they can find other subcontractors, so Nike should be able to specify what kinds of working conditions it should have and not have in the factories and it is possible they might not have much influence in the foreign country but I am sure they can specify working conditions that are acceptable by…
This occurs because the product is not so widely distributed that you will find it in almost any retail outlet (Trimble, C., 2008). 2.2 Competition UA’s intensity of rivalry is very high and has to compete with powerful large brands with similar products and prices. This leads to battle for market share based on brand. Its primary competitors a strong mix of new and already established companies that are expanding into performance goods are mostly Nike, Adidas, Columbia Sportswear and The North Face. 2.3 Distribution Under Armour® distribution channel is mostly a hybrid one as they sell directly to the consumer through their web site, but they also sell wholesale to sporting goods carriers who in turn sell to consumers.…
This is pretty simple, as it means firms get more efficient as they are more experienced and learn more. Nike has gained experience with their clothes and shoes so they got smarter and started making products that help with the condition of the weather. For example, Nike has clothes that keep you cool in the heath or warm in the cold. Nike has also built up their name and been around so long that they have earned the right to sell their shoes for over $100. Even though their shoes cost hardly anything to make this company is allowed to sell their product for expensive prices and it still be social acceptable with people that will still buy these products.…
Just Do It. Just Do It (stylized as JUST DO IT.[1]) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words.[2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3]…
Promoting innovation remains the key concept of all messaging but it is clear that Under Armour wants to grow and it has been successful (see Appendix 3). The company has set high standards in the industry but they remain a distant second to Nike, their key competitor and the company they aspire to be. Nike is a larger, more established and recognized worldwide sports apparel brand, focusing on performance with the "global annual sales of about $ 25 compared to one billion, Under Armour company's 2012 sales of $ 1.8 million ( (Mihoces 2013). “Positioning is about visibility and recognition of what an organization brings to a buyer, but unlike Under Armour, Nike has is well positioned in different segments, both in regards to global position and target audience (Li 2013). To add insult, Nike was named "2013's most innovative companies," which, based on innovative companies like Under Armour company, which is not a list of innovations is a problem named by Fast Company.…
On the attached Excel workbook, a look at Under Armour and Nike can be found. These two companies will be looked at in order to determine which would be a better company to invest in. In the below document, a more in depth financial performance can be found. Three-Year Returns The first look at these two companies is in regards to their three-year returns.…
Market segmentation is the process of dividing a market into prospective buyers who have different needs and characteristics, or behaviours, and who might require separate products or marketing programs. A company is able to step up its marketing and sales efforts and reach out to a whole new market by using gender segmentation. In this case, Nike captured the women’s sports apparel market. There are few type of segmentation used by Nike such as geographic segmentation, demographic segmentation, Psychographic segmentation and behavioural segmentation. Geographic segmentation for Nike’s company divided over the world.…
Other competitors include Puma, Skechers, Anta, Li Ning, Crocs and many more. All of these brand also produce shoes and clothes and they produce their product over the world. They produce similar product as Nike but not identical or slightly different. Different between all the brand are input or material that use to produce the product or in other name factor of production for all the product. Nike have product differentiation from other company.…
ncome statement： In order to analysis the financial statement thoughtfully, we apply the horizontal analysis technique to find out the significant change in dollar amount and percentage grow rate. From the income statement vertical analysis below (table 1), we could compare a series of financial statement data over a period of time. Sales revenue increase by around 10% from 2013 to 2014. If excluding the currency change, revenue from NIKE Company’s continuing operations grew 11 % for the fiscal year 2014. From the table 2, it provide the revenue structure of NIKE.…
Nike’s Founder and CEO, Phil Knight has often been quoted as saying that “Business is war without bullets. (marketingteacher.com, 2011). Nike has stayed ahead of the competition by improving their advertising and promotions. They are also constantly improving and expanding their product range; for example, customers can create their own shoes at www.nike.com. Nike’s strong financial position is another advantage, mainly because Nike does not purchase their manufacturing locations.…
On July 5, 2001, a portfolio manager at NorthPoint Group, Kimi Ford is considering buying some shares of Nike for the fund she manages, NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies, and it’s top holdings include; ExxonMobil, General Motors, McDonald’s and 3M. Nike’s share price had declined since the beginning of the year. Since 1997, Nike’s revenues had plateaued around $9 billion, while net income had fallen from almost $800 million to $580 million, and their market share in athletic shoes had dropped from 48 percent in 1997 to 42 percent in 2000. In a meeting held on June 28, 2001, management announced plans to grow performance.…