Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?
Yes, Under Armour resource strengths are product design and technology innovation was crucial for Under Armour sales growth and meet customers’ expectation. The Under Armour differentiates the product design to regulate body temperature and enhance comfort, mobility, and performance in any type of weather condition. Under Amrour typically outsourcing the specialty fabric production to meet the specification and managing their time for company research and development. Approximately 50 to 55 percent of global suppliers include China, Malaysia, Mexico, Taiwan, and Vietnam. The advanced technology has led Under Armour launch Armour39 system integrates MapMyFitness with many related IOS applications …show more content…
• In 2011-2012, Under Armour was the official outfitter of many colleges and university athletic teams.
Weakness:
• High price target only niche consumers. During an economic downturn, consumers are price sensitive and looking for bargain purchase would lead in reducing sales that will impact on the overall financial health. Under Armour are not reducing costs to match or lower the price than competitor prolongs the competitor having an advantage over price.
• Technology patented is not being protected or limited control by Under Armour. As a result, the current and future competitor can easily imitate the products.
Opportunity:
• Constant innovation in product design and development create superior products to meet customer perceptions and uniqueness to attract more consumers. Since the company is in the early development stage, Under Armour builds relationships with key suppliers in the United States and foreigners to manufacture its products and still maintain the desire level of
Yes, Under Armour resource strengths are product design and technology innovation was crucial for Under Armour sales growth and meet customers’ expectation. The Under Armour differentiates the product design to regulate body temperature and enhance comfort, mobility, and performance in any type of weather condition. Under Amrour typically outsourcing the specialty fabric production to meet the specification and managing their time for company research and development. Approximately 50 to 55 percent of global suppliers include China, Malaysia, Mexico, Taiwan, and Vietnam. The advanced technology has led Under Armour launch Armour39 system integrates MapMyFitness with many related IOS applications …show more content…
• In 2011-2012, Under Armour was the official outfitter of many colleges and university athletic teams.
Weakness:
• High price target only niche consumers. During an economic downturn, consumers are price sensitive and looking for bargain purchase would lead in reducing sales that will impact on the overall financial health. Under Armour are not reducing costs to match or lower the price than competitor prolongs the competitor having an advantage over price.
• Technology patented is not being protected or limited control by Under Armour. As a result, the current and future competitor can easily imitate the products.
Opportunity:
• Constant innovation in product design and development create superior products to meet customer perceptions and uniqueness to attract more consumers. Since the company is in the early development stage, Under Armour builds relationships with key suppliers in the United States and foreigners to manufacture its products and still maintain the desire level of