Hockey Fan Fair Pass Case Study

Improved Essays
1. The NHL Fan Fair Pass is a QR code that was offered to attendees who purchased tickets to the NHL Fan Fair online. Throughout the Fan Fair, those using the pass would be able to check-in at various sponsored activation sites for a chance to win prizes. The passes also proved to be beneficial for the NHL and its partners as it allowed them to gather valuable data on their fan’s activation preferences.
2. 3 Point Productions’ operations have evolved considerably over the past 4 years. More concisely, the company’s evolution has materialized due to 2 major recent developments. One such development is the expansion of the company’s event production department; 3 Point Production’s has now worked on a wide variety events from NBA All Star Games
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3. During this year’s NBA All-Star Game, Kia will have the distinction of being the first non-apparel brand to have their logo exhibited on an NBA uniform. In light of their recent promotion from an NBA promotional partner to a league global partner, it would be fair to say that Under Armour has a stronger relationship with the NBA than in years past.
4. Sports teams and technology firms are increasingly using virtual reality as a platform that allows fans to experience games from their sporting heroes’ point-of-view. Remarkably, many of the recent sport-related virtual-reality offerings to fans have been offered free-of-charge to the consumer. The free price point comes due to the efforts of brands, which have underwritten the costs of virtual-reality products in an effort to connect with the
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In the negotiations leading up to the U.S. Soccer Federation’s unprecedented lawsuit against the USWNT’s Players Association, issues such as the team’s marketing plan, working conditions, and equal pay with men had been discussed.
7. The Fantasy Sports Trade Association believes that their upcoming legal battles is a state-by-state matter rather than a federal matter. The continued existence of the daily fantasy sporting industry may hinge on whether the FanDual and DraftKings have the cash flow to afford to continue in their present ever-threatened state.
8. The 76ers’ combined primary and secondary ticketing offering on StubHub differs from Ticketmaster’s TM+ in that the 76ers ticketing platform will not delineate which market the ticket comes rom. StubHubs role in the partnership will be to provide front-end user experience and to relay real-time market data back to the 76ers as opposed to Spectra who will be relied upon to provide back-end user service and inventory control.
9. Mars’ season-long NASCAR activation project will be titled “#MMs75”. Mars hopes to leverage its NASCAR sponsorship towards increased employee and customer satisfaction by placing a show car in front of all three of their domestic plants and by displaying the Sprint Cup trophy at various corporate events and

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