Compare And Contrast Nike And Under Armour

Nike is a sportswear company that stands alongside many other famous brands as one of the top manufacturers of sports related equipment in the world. Nike is unquestionably the number one manufacturer of sports shoes in the world. Nike has as much as 20% of the athletic shoe market. The company’s lineup includes shoes for basketball, baseball, golf, hiking, tennis, and football among others. Under Armour seems to be more focused on the athletic apparel market and it is one of the major dominant company in the compression garment industry. Nike doesn’t only provide for athletic shoes but as well as sports related clothes, equipment and accessories. As for Under Armour, the company has also seen thrive into the sports shoe market, with a variety of selection of cross-trainers in its lineup. …show more content…
While Under Armour does carry products that compete with Nike in the football, lacrosse, and softball shoe department, Nike also offers shoes for basketball, golf, track & field, and several other sports, areas in which Under Armour has no presence at all. Under Armour is capitalized at $1.28 billion while Nike’s capitalization of a staggering $26.38 billion. While this would seem to put Under Armour at a strict disadvantage compared to the sportswear giant Nike, Under Armour does seem to have the edge in terms of potential for expansion. While Under Armour definitely has a long way to go before it can reach the level of Nike. The recent market performance shows that it may just come out strong in the years to come. Thus, Nike’s success helped develop more innovative products for the new consumers