Since UA has been founded, most talked of this brand is about their product’strong professional performance .In Sports products industry, UA even owns a great reputation called Nike’s enhanced version. When we talke about sport footwear, many people want to buy a pair of Nike shoes as the goal, however, all people engaged in professional sports are eager for having a Under Armour equipment, they feel proud of it because the using of UA sports products usually means they already into a more professional field . This reputation is from UA’s direct customer. From market share perspect, UA brand’s raputation has been approved by it’s wholesales channel like Macy’s, footlocker and Nordstrom. In 2013, Under Aemour reported 68% of wholesales, the
