Nike Stakeholder Analysis

1018 Words 5 Pages
The company that i will be talking about is nike, i will talk about its description, the stakeholder model, the external factors, internal factors and the closing remarks.All this factor are what makes a company successful, without any of this a company nothing. But the most important parts that i will talk about are the stakeholders model and the external factors.

NIKE, Inc. engages in the design, development, marketing, and sale of sports and lifestyle footwear, apparel, and equipment, accessories and services. there athletic footwear products are mostly designed for specific athletic use, But most of the people use their products for casual or leisure purposes. they focuses on NIKE Brand and Brand Jordan product offerings in seven key
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The company influences them, and they influence the company in return. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders’ interests and corresponding actions. Nike addresses these stakeholders’ interests through a number of corporate social responsibility programs. As a global business, Nike Inc. has a wide variety of stakeholders with significant influence on the sales of the firm’s sports shoes and other products. The company’s corporate social responsibility programs target only a number of major stakeholder groups. Nike has the following stakeholders, arranged according to the firm’s prioritization: customers, communities, employees, government, and interest groups. The customers is the stakeholder most important, the customer can help the company by purchasing products producing growth sales revenues with the customer being satisfied by the high quality product and building a relationship with the …show more content…
Knight who own the company Nike values great salespeople and does not directly tell them what to do. Instead, he provides them with the means to achieve the goals of the company, and favors hiring people that have actively participated in sports. Knight hires his top executives as those that as athletes, strive for quality shoes to enhance whatever sport they are playing. Thus, the difference between Nike’s leadership and management styles is that the leader plays more of a background. With the management style can be situational. It is not authoritarian and yet it values the traditional hierarchic style of leadership. It is not entirely participative but it endorses the bubble-up approach of conceptualization and decision

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