The positioning difference between Under Armour and other sport product brand can be used "Athlete" and "Sportymen" Let each consumer to become athletes, is Planck’s unique competitiveness.
Under Armour There is no doubt that Under Armour’s core competence were their different series of tights. Its tights are divided into three series: HeatGear, GoldGear and Combine, just through their name we can see those tights can provide their customer wear full season in cold environment and hot environment. The biggest characteristic of UA ‘s tights is its special design, this unique technology just like a people’s second skin which can make muscle power stronger and muscle’s recover more quickly. That is the reason why UA is such so popular in the
Under Armour There is no doubt that Under Armour’s core competence were their different series of tights. Its tights are divided into three series: HeatGear, GoldGear and Combine, just through their name we can see those tights can provide their customer wear full season in cold environment and hot environment. The biggest characteristic of UA ‘s tights is its special design, this unique technology just like a people’s second skin which can make muscle power stronger and muscle’s recover more quickly. That is the reason why UA is such so popular in the