Reebok: Asics Corp. And Under Armour Inc.

Reebok controlled 1.8 percent of the $246 billion sportswear market in 2012, down from 2.1 percent in 2007, according to Euromonitor International. Adidas’s market share rose to 9.5 percent from 7.8 percent in that period, while Nike Inc.’s climbed to 13.6 percent from 11.9 percent. Asics Corp. and Under Armour Inc. have also gained share, while Reebok has posted sales declines for four of the six full years since Adidas bought it for $3.8 billion in 2006 (Bloomberg.com, 2013).
Starting from 2008 Adidas Group made a strategic decision to invest in group fitness with Reebok and gradually start moving to brand’s roots.
“Reebok is putting fewer resources into basketball and football, “and left them to Adidas and Nike,” Inderst, Adidas Group CEO