Foot Locker Analysis

Improved Essays
Foot Locker is a nationwide retailer that is notorious for staying ahead of its competition. The dominating retailer is known for selling a wide selection of tennis shoes and athletics apparel. This successful multi-billion collaboration has held its status by introducing the latest stylish and affordable sporting fashions that caters to the active and younger demographics all over the universe. This store has no problem maintaining financial growth. The company emphasize on creating trends and styles that catches the eyes of the athletic society. Foot Locker owns more than seven stores other than Foot Locker, with a total of more than 3,000 stores worldwide. The store even offers business to customers’ opportunities, by providing the convenience …show more content…
There are people that enjoy having the accessibility of wearing the quality sporting apparels outside of the gym; according to Ken Perkins (2015) “As active wear remains popular outside of the gym, both Nike and Foot Locker experienced "decent" traffic and conversions to sales in the month of August, said Retail Metrics ' Ken Perkins last Monday (Elaine, 2015).” Nowadays, some consumers appreciate the idea that they can add a pair of sneakers and athleisure apparel to their daily attire and still look appropriate amongst their society and peers. Every company objective should involve quality, customer service, building customer relationships, and affordability. Achieving all listed goals will help open the doors to financial growth and financial stability. With Foot Locker’s reputation, it has secured its spot for their targeted demographics. The stores have its advantages because they have many stores that offer many sizes, colors, and quantities for customers. There are so many possibilities for getting exactly what the consumers are interested into purchasing, because the store has so many stores that carry a widespread of …show more content…
Customers like the material because it keeps them cool while exercising or while indulging in any physical fitness activities. This product has become very popular for the athletics and athleisure gear in today’s society. However, other stores carry this brand but customers know stores like Foot Lockers specializes in quantity and quality, in which help lures more customers in because they know that they can purchase these type brands and that they will be able to select goods from a wide variety of styles and sizes, in many colors and in different materials; according to Elaine (2015) “Under Armour shares finished 2.2% higher at 97.07 (Elaine, 2015).” They also specialize in Nike and Reebok apparels and many more popular products. Foot Locker has a competitive advantage because the store often offers more promotions. They often offer a global-wide 20% coupon for VIP customers and USA military discounts for the troops and their families that will significantly reduce their customers’ prices. There is no doubt that this company has consistency in proceeds and profits. Therefore, they have an advantage because they are able to provide more promotions to their customers. This is indifferent from most of their competitors. Foot Locker is known for providing quality for their customers and it is evidentially that the company merchandise is

Related Documents

  • Improved Essays

    Swot Analysis Of Dicks

    • 512 Words
    • 3 Pages

    Over the years Dicks Sporting Goods has gained recognition through their fitness clothing. In particular women's fitness leggings which have become a trend in modern America. However, there are many other highly recognized competitors that sell fitness leggings. Competitors like Gazelle Sports and Lululemon both significant in the fitness legging market. Briefly, I will analyze them through aspects such as strengths, weakness, and differences.…

    • 512 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    SHEEL store was nice and big to be selling sport equipment or product and it was my first time there, so I don’t know much about them. The presentation was interesting, but some are not new to me. I know that a sport store or most store offer guarantee and services for the product in their sale and I do not trust much because before I buy something I want to make sure that it will be very useful and if not than it’s not worth to buy those services. However, I also make wrong choice and buy product that I will only use it once, which I thinks that it’ common among many consumer and we just need to understand ourselves for what we want or need. Today, I learned and see things different, for instance the sock and shoes presentation was very interesting because I have no idea how their role would contribute to our health.…

    • 416 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    “I’ve always wanted to tell a big company something” I thought to myself as I was walking out of the mall. Through the years I’ve been to many shoe stores some were bad and some were fantastic like Foot Locker. As a kid, I would always go to Famous Footwear and Nike outlets but those stores don’t have much of a big selection of shoes like Foot Locker. I’m trying to say that they don’t have most signature shoes That Foot Locker has. Because Foot Locker has an amazing shoe selection, great customer service, and reasonable prices I would like to help your company if you give me something in return.…

    • 358 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    Lululemon Company History

    • 1105 Words
    • 5 Pages

    Brief History: Lululemon Athletica is an athletic apparel company that is yoga inspired. Founded by Dennis “Chip” Wilson in 1998, in Vancouver, Canada, Lululemon started out as a design studio by day and yoga studio by night. The original vision for the store was to create a place where people could get workout gear comfortable enough to sweat in and a place where people could learn and discuss the physical and mental aspects of healthy living. Not only did lululemon want to create and maintain real and positive relationships with their guests and customers, they also wanted to receive feedback on how their customers liked to sweat or workout, giving them insight on how to design the athletic apparel.…

    • 1105 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Who Is Zappos?

    • 205 Words
    • 1 Pages

    “If ain’t broke don’t fix it” is a well-known slogan that means there is no need to change or expand on anything that is already yielding benefits or gains. “Tony Hsieh is a 35-year-old, risk-taking entrepreneur who believed in the concept of building an online superstore tapping into the $40 billion footwear industry ( Durkin, 2010).” Zappos is a replicable company well known for its sale of shoes. In addition to shoes, Zappos also retails bags/handbags, home products, beauty products, and accessories. They have loyal customers not only because of their branded item selections, but because they are known for their superior customer service.…

    • 205 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Kohl's Stock Analysis

    • 1830 Words
    • 8 Pages

    Warren Buffet Stock Analysis Kohl’s Corporation (KSS) Warren Buffet has built a career on investing in companies for the long-term benefit of his portfolio. In order to determine if a certain company is worth the investment, Warren Buffett examines four areas of a potential company. He wants to find a business that is easy to understand, has favorable long-term prospects, operated by honest and competent people, and is available at an attractive price below the intrinsic value. All of these areas are assessed and must be met in order to be considered a good investment by Mr. Warren Buffet. Therefore, these areas will be analyzed and considered when evaluating Kohl’s Corporation as a potential company to invest in.…

    • 1830 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    Nike Evaluation Essay

    • 1354 Words
    • 6 Pages

    The production resources of the company are located as per as the convenience of the company that help them to maintain the inventory. It helps the company to fulfil the needs of their potential customer at a time that increases their brand loyalty (Baron, et al., 2014). Nike is known to increase their product line from time to time that helps them to maintain the competitive advantage of the company. Products of the company include sports balls, eyewear, footwear, sportswear, and others. In the selected market, it would be appropriate for Nike to market their footprints with Apple Inc. (sports kit)…

    • 1354 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    In the past, New Balance has fallen out of the spotlight in the athletic equipment world. The common idea that has overtaken most consumers is that New Balance is an unfashionable brand that is predominately made for the older generation, in other words, a “dad shoe.” The goal of this campaign is to rebuild the image of New Balance and to use the college market in doing so. Primary research methods such as interviews and surveys have been a useful tool in finding out why New Balance has fallen out of the limelight over the past few years. Survey and interview results provided the reasons as to why the college market has not been into the brand in the past.…

    • 808 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Jordan Brand shoes will be sold with the total characteristic described in the Product Review Section. To maintain the variety of the shoes for satisfying different customers, the products will keep upgrading with differences, dynamics, and personalities. Nowadays,…

    • 1042 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    They are offering a variety of choices and types to their products. Such as Nike have different sport shoes for men, women and children in different age group. This allows Nike sport shoe to focus on their market segments using different strategies through different appeals. It is design designed for 10-35 years old with no gender discrimination. The width of the products are including core products are basketball shoes and tennis shoes.…

    • 851 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Nike Executive Summary

    • 879 Words
    • 4 Pages

    Not only that Nike should be able to be easily found in any shopping mall so that people know where to look for Nike products. Nike products should be available to purchase near a sporting event. Nike stores must be in good condition and well designed, every product in the stores must be placed tidily. Nike should also be available in the internet as some customer have busy lifestyle. Customer must have a unique and interesting feeling upon entering the store as it will attract consumer to visit the…

    • 879 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Entering the footwear business requires high start-up capital to secure property, plant and equipment, and to develop a new product. In addition to the initial high capital investments, marketing and advertising costs associated with the development of an innovative product make the barriers to entry taller. In the athletic shoe industry, customers trend toward premium footwear with familiar brands that have trusted reputations, which may require years to build. In an attempt to gain economies of scale through high production, our business faces strong competitive retaliation from industry giants Nike and Adidas. Although capital requirements may be high it is not necessarily…

    • 1086 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Changes affecting customer behavior can ultimately affect sales of products. Nike targets the social values of achievement, self-actualization, individualism, and conformity with slogans as “Just Do It!” becoming a cornerstone of Nike advertisements. Because Nike targets individuals in athletic fields, they find it necessary to attack the emotions of success and self-fulfillment. Over the past few years Nike has faced a number of issues including problems with their corporate image and since the resignation of the CEO William Perez, Nike has managed to turn this around with new management and better marketing decisions.…

    • 1913 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product.…

    • 935 Words
    • 4 Pages
    Improved Essays