Foot Locker Analysis

775 Words 4 Pages
Foot Locker is a nationwide retailer that is notorious for staying ahead of its competition. The dominating retailer is known for selling a wide selection of tennis shoes and athletics apparel. This successful multi-billion collaboration has held its status by introducing the latest stylish and affordable sporting fashions that caters to the active and younger demographics all over the universe. This store has no problem maintaining financial growth. The company emphasize on creating trends and styles that catches the eyes of the athletic society. Foot Locker owns more than seven stores other than Foot Locker, with a total of more than 3,000 stores worldwide. The store even offers business to customers’ opportunities, by providing the convenience …show more content…
There are people that enjoy having the accessibility of wearing the quality sporting apparels outside of the gym; according to Ken Perkins (2015) “As active wear remains popular outside of the gym, both Nike and Foot Locker experienced "decent" traffic and conversions to sales in the month of August, said Retail Metrics ' Ken Perkins last Monday (Elaine, 2015).” Nowadays, some consumers appreciate the idea that they can add a pair of sneakers and athleisure apparel to their daily attire and still look appropriate amongst their society and peers. Every company objective should involve quality, customer service, building customer relationships, and affordability. Achieving all listed goals will help open the doors to financial growth and financial stability. With Foot Locker’s reputation, it has secured its spot for their targeted demographics. The stores have its advantages because they have many stores that offer many sizes, colors, and quantities for customers. There are so many possibilities for getting exactly what the consumers are interested into purchasing, because the store has so many stores that carry a widespread of …show more content…
Customers like the material because it keeps them cool while exercising or while indulging in any physical fitness activities. This product has become very popular for the athletics and athleisure gear in today’s society. However, other stores carry this brand but customers know stores like Foot Lockers specializes in quantity and quality, in which help lures more customers in because they know that they can purchase these type brands and that they will be able to select goods from a wide variety of styles and sizes, in many colors and in different materials; according to Elaine (2015) “Under Armour shares finished 2.2% higher at 97.07 (Elaine, 2015).” They also specialize in Nike and Reebok apparels and many more popular products. Foot Locker has a competitive advantage because the store often offers more promotions. They often offer a global-wide 20% coupon for VIP customers and USA military discounts for the troops and their families that will significantly reduce their customers’ prices. There is no doubt that this company has consistency in proceeds and profits. Therefore, they have an advantage because they are able to provide more promotions to their customers. This is indifferent from most of their competitors. Foot Locker is known for providing quality for their customers and it is evidentially that the company merchandise is

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