“If ain’t broke don’t fix it” is a well-known slogan that means there is no need to change or expand on anything that is already yielding benefits or gains. “Tony Hsieh is a 35-year-old, risk-taking entrepreneur who believed in the concept of building an online superstore tapping into the $40 billion footwear industry ( Durkin, 2010).” Zappos is a replicable company well known for its sale of shoes. In addition to shoes, Zappos also retails bags/handbags, home products, beauty products, and accessories. They have loyal customers not only because of their branded item selections, but because they are known for their superior customer service. Unlike most companies, Zappos allows their customers to return any item purchased within a year! Customer
